Subrat Senapati

Dgm Product Strategy @Godrej Properties Limited

Mumbai, IN

I lead portfolio and product strategy at Godrej Properties, one of India’s fastest-growing real estate developers. My role spans the entire lifecycle,from concept to post-handover, across Cr+ of residential and mixed-use developments pan-India.• Align product strategy with business objectives and market insights, delivering differentiated offerings across diverse customer segments.• Leverage design thinking and segmentation frameworks to shape high-impact, consumer-centric product propositions.• Established an industry-first USP audit framework to ensure delivery integrity and alignment with brand promises.• Developed a proprietary digital platform to centralize product workflows, improve transparency, and accelerate decision-making.• Applied data-driven models to optimize unit configurations, parking allocation, and pricing strategy, improving buyer fit and sales velocity.

Indian Institute of Management, Calcutta

Master of Business Administration - MBA

ESSEC Business School

MBA

Maulana Azad National Institute of Technology

Bachelor’s Degree