Subrata Mondal

About Subrata Mondal

I am an experienced FMCG/Beauty Personal Care professional with a distinguished +15-year career spanning Sales & Marketing, Shopper Marketing, Category Management, Digital Marketing, Trade Marketing, Corporate Strategy, Business Transformation and Technology Transformation.Presently leading the Trade & Shopper Marketing Vertical for Philips Growth Region. Driving Shopper led growth in the Personal Care Portfolio across Growth Region comprising of JPAC, ISC, META, and LATAM Zones. In earlier role with Philips as GM - PCMGB (GT) Channel Head, was responsible for driving Primary, Secondary & Sellouts in the General Trade Channel. And prior, I was heading the National Trade & Shopper Marketing in Philips India Subcontinent Market. Formerly, held the multiple roles in Godrej Consumer Products Ltd.(erst. RCCL) across Marketing domain, exhibiting proficiency in Category Management, Digital Marketing, Shopper Marketing, Trade Marketing, Sales Automation, Corporate Strategy, and Business Transformation.Also served as Executive Advisor to Group to MD & Group CFO at JSW Group (20 Billion USD group), contributing with strategic inputs and Analysis to guide organizational decisions.While ascending the career ladder, I have also undergone various Degrees & Certifications. I hold a PGDM (Marketing & Strategy) from IIM Indore + MDP (Leadership) from ISB, Hyderabad under ‘JSW Future Fit Leaders Program + EDP (Advanced Digital Marketing) from XLRI, Jamshedpur.My vision has always been big, encompassing the entire organization, rather than a myopic viewpoint delegated to one department or speciality alone.

Experience

1. Trade & Shopper Marketing Leader - Growth Region (Jpac Isc Meta Latam)

   Philips

   Nov 2023 — Present · Mumbai, IN

   Shopper Marketing Excellence- Creating Zone Specific Shopper marketing strategy ensuring holistic growth of the brands and sub categories- Developing and implementing trade marketing strategies, ensuring consistency and effectiveness across all regions- Building Sales Academy to build capability and knowledge pool for the TSM function across Growth Region Marketing Technologies Excellence- Creating a Standardized Retail Sellout Dashboard along with global IT to track Sellouts & Stock-In-Trade- Implementing Retail Space management tool to unlock sellout efficiency and maximize return on shelf- Evangelizing use cases of new age Tech like AI, ML, Whats app integration to drive marketing efficiencies.

Education

• XLRI Jamshedpur

  Executive Program on Digital Marketing, Digital Communication and Media/Multimedia

  2019 — 2019

• Bidhan Chandra Institution

  Higher secondary, General Studies

  2002 — 2004

• Jadavpur University

  B.E., Chemical Engineering

  2004 — 2008

• D.A.V Model School

  Secondary, General Studies

  1992 — 2002

• Indian Institute of Management, Indore

  PGDM, Full Time, MBA - Sales & Marketing

  2011 — 2013