Subrata Basu
Global Marketing & Brand Leader | Top-line Growth Strategy Expert | Customer Interface Design Specialist | Brand Communication Strategist | People Leader
- Role
- Vice President Marketing at NITCO LIMITED
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Subrata Basu
Versatile, result driven professional, with +20years of comprehensive experience…
Experience
Vice President Marketing
Aug 2010 — Present · Mumbai, IN
Key Achievementso Improved the share mix from 60% projects to a steady 70% business via retail with sales orientation on Coverage and product mix, initiated new exclusive concept stores, improved share of premium products by 143% was successful in changing the sales mindset from a price approach to selling value. o Creatively positioned Nitco’s foray into digital tiles, was coveted with the designer tile of the year by the Times group compromising of the 170 top architects of India.o Won the Gold in Advertising across the Kyoorius ad awards and the Times Ad awards globally in 2015
Education
La Martiniere for Boys Kolkatta
ISC
1979 — 1991
Skills
- Brand Management
- Marketing Strategy
- Sales
- Specialities : Business Head, Marketing Head, Brand Marketing, Innovation and St
- Marketing Management
- Strategy
- Product Marketing
- Marketing Communications
- Retail
- Market Planning
- Advertising
- Market Research
- New Business Development
- Product Management
- Product Development
- Team Leadership
- Business Development
- Sales Management
- Leadership
- Competitive Analysis
- Start-Ups
- Key Account Management
- Marketing
- Management
- Team Management
- Integrated Marketing
- Crm
- Business Strategy
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