Subrat Panda
Business Development Specialist @Mindshaft Media Pvt Ltd
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WORK HISTORY
Business Development Specialist @Mindshaft Media Pvt Ltd
Mumbai, IN
Leading the pan-India expansion of Mindshaft Media’s experiential and integrated activation business, connecting brands with audiences through innovative BTL campaigns, immersive experiences, and MICE events.Key Contributions:• Shaping go-to-market strategies to strengthen brand credibility, client engagement, and market positioning.• Building scalable frameworks and nurturing cross-functional capabilities to ensure campaign delivery, operational efficiency, and sustainable growth.• Fostering strategic partnerships and alliances to expand experiential marketing and event offerings across new geographies.• Driving PR-led visibility and stakeholder engagement to support national growth objectives.
EDUCATION
Savitribai Phule Pune University
Master of Marketing Management
Cavendish College London
Post Graduate Diploma in Management Studies (PGDMS), Brand Management & Leadership
University of Wales
Master of Business Administration (MBA) , Project Management (Marketing)
Berhampur University
Bachelor of Commerce (B. Com), Accounting & Finance
SKILLS
ABOUT SUBRAT PANDA
Driving PAN-India Revenue Growth, Brand Activation & Experiential MarketingWith 16+ years of experience, I partner with brands to transform ideas into commercially viable, large-scale campaigns that resonate across metro, Tier-2/3, and rural markets. From integrated BTL activations and national fairs to MICE events and cultural programs like Kumbh Mela, I specialise in creating measurable impact and sustained revenue growth.I help organisations build and scale new business verticals by owning the lifecycle end-to-end, identifying market opportunities, acquiring clients, shaping strategy, building teams, and ensuring execution governance. My work bridges media sales, experiential marketing, and consultative client engagement, translating audience reach and brand objectives into results-driven programs.What I Do• Design and execute PAN-India brand activation, BTL, and experiential campaigns for FMCG, BFSI, Insurance, FMCD, and Tourism sectors.• Convert complex client objectives into ROI-focused activations that strengthen brand recall and engagement.• Lead high-performing, cross-functional teams while managing vendor networks and operational governance for seamless delivery.• Scale businesses by establishing repeatable frameworks, building strategic partnerships, and driving market expansion.Core Strengths• Revenue Growth & Enterprise Sales• Brand Activation Strategy & GTM Execution• PAN-India Market Expansion (Metro, Tier-2/3, Rural)Impact Highlights• Partnered with brands such as Emami, Godrej, ITC, SBI, and Tata Consumer to deliver award-winning campaigns.• Scaled activation-led growth models across India by building teams, systems, and frameworks for new markets.• Recognised among India’s Top 25 Talented Young Rural Marketing Professionals (RMAI) and awarded for excellence in brand activation and team performance.Let’s connect to explore opportunities for collaboration and growth.
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