Swetha Subramanian
Global Lead and Manager of Measurement Solutions Marketing Science @Meta
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WORK HISTORY
Global Lead and Manager of Measurement Solutions Marketing Science @Meta
Toronto, ON, CA
I lead a talented band of global measurement solutions specialists, who drive best in class measurement for the marketing ecosystem by inspiring the builders and guiding the practioners. We inform and enable the vision for the measurement ecosystem comprising of 1st party, 3rd party and Open Source Techniques across incrementality measurement (Conversion Lift, Brand Lift, Private Lift, Partner Lift) and Attribution Techniques ( MTA, MMP, Ads Reporting, App Measurement )
EDUCATION
National Public School RajajiNagar
High school, Mathematics and Computer Science
B. M. S. College of Engineering
Bachelor of Engineering (B.E.), Electronics and Telecommunications
Northwestern University
Master of Science (MS), Integrated Marketing Communication
ABOUT SWETHA SUBRAMANIAN
Experienced Marketer adept at leading high impact teams, designing digital strategies and deriving actionable insights to help B2C and B2B brands solve Programmatic, CRM, Marketing Automation, Digital Marketing (Web, Email, Mobile) and Advanced Analytics challenges. I have worked on consulting assignments for CPG, EComm, Finance, Tech-Telco and Retail clients such as Kraft Heinz, General Mills, McDonald\'s, PepsiCo, DirecTV, Amex to name a few and have also operated in a high octane start-up setting. Exceptional at handling ambiguity and continuously evolving Business requirements, Adept at building solution frameworks and defining the big picture, known for my ability to \"connect\" and build credible relationships that drive collaboration opportunities for my team and clients. As a leader, my style is heavily influenced by servent leadership philosophy and have had the pleasure of coaching self-driving high performers leading to their career progress and success. As a professional classical singer, I have had 14 years of training in creative thinking and engaging with the audience and this has heavily influenced my personality to constantly seek intuitive and the logical in all my endeavors. My areas of expertise lie at the intersection of People management, Business, Analytics, Technology and Story telling People Management : Experience leading large cross-functional and globally diverse teams of senior ICs Digital Media Strategy and Marketing Skills: Integrated Marketing Communication strategic planning, market research design and execution, creative asset production, budgeting, social media community management, conference and events, social blogger relations, angel investor relations, press release, product pitch development and delivery. Advanced statistical Modelling and advanced analytics : Marketing Mix Modelling, Randomized Control Trials ( Conversion Lift, Brand Lift), Brand Equity measurement, Marketing Budget forecasting, Advanced Segmentation schemes, Propensity scoring, Predictive Lifetime Value Proficiency in using Excel, R, SAS, SPSS, Python, Hive, CQL, SQL and Tableau Digital Analytics: Cross-Device Campaign Efficiency Measurement, Multi-touch Attribution Modelling, Social Media Platforms, Keyword and Paid Search, CRM, Text and Sentiment Analysis Product Management Skills: Full Project Development Life Cycle in Agile, MVP Solution Architect, Product roadmapping, Go-To Market Strategy, Mobile and Web Application UI/UX Design Story telling: Radio Jockey, Toastmaster
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