Murali Subramanian
Sr Consultant - Consumer Insights @Numerator
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WORK HISTORY
Sr Consultant - Consumer Insights @Numerator
Mississauga, ON, CA
Building and managing customer relationships, including stakeholder managementEntrepreneurial mindset - start-up culture requiring high individual contribution levels. Interface with consumer insights, shopper insights, category management, brand management, and sales teams, supporting their most pressing business questions and challengesProven consulting skills: conceptualizing, analyzing, deriving insights from data, and designing an execution plan to derive results from insightsDrive my assigned client(s) engagement and utilization of contracted resources (consulting hours, platform access, survey credits, and custom projects) to maximize return on investmentBuild success stories that help drive business results, and provides an opportunity to expand relationships beyond existing
EDUCATION
University of Mumbai
Bachelor of Science, Chemistry
University of Mumbai
Master of Management Studies (MMS), Marketing
SKILLS
ABOUT MURALI SUBRAMANIAN
I am an accomplished consumer insight and analytics professional with proven experience working alongside leaders at mid/ large CPG organizations maximizing customer satisfaction and service delivery throughout my career.With 20 years of cross-regional experience, I lead in decision-making for multi-million-dollar programs and make it my goal to continually position solutions to meet customer needs and business requirements and ensure on-schedule project completions. As a trusted, strategic advisor I work with cross-functional teams to achieve business growth by increasing the value of long-term contracts for major clients, increasing engagement, and stakeholder management. I see organizations growing in pursuit of harnessing multiple-data sets and leveraging data visualization tools to make the meta-learnings more insightful and accessible and this excites me. I am also certified in Data Visualization (Tableau) to empower my skill sets and help add further value to organizations.SELECTED ACHIEVEMENTS & HIGHLIGHTS:‘’Platinum Award’’ for achieving record growth that exceeded revenue targets by 25% for the Canadian business with a 50% reduced project turnaround time. Successfully negotiated long-term contracts, driving solid growth (+10%, longer tenure) with increased width of products and services. This involved value-driven negotiations with C-suite stakeholders across client organizations and cross-collaboration across Nielsen verticals and leadership.Developed strategic frameworks which enabled revenue upsell by more than 20% of the total contract value. This was showcased to other Nielsen associates as an “out-of-the-box” approach to help win with clients.Envisioned, developed, and presented an analytic trade fundamentals strategy to a retailer which resulted in a perfect 5.0 score in the customer satisfaction survey. SKILLS & EXPERTISE:Account Management | C-level Relationships | Executive Decision-Making | Consumer Analytics & Insights| Team Leadership & Management | Coaching / Mentoring / Training | Vision development and implementation| Strategic Planning and Execution| Continuous Process Improvement | Maximizing Customer Service | Large-Scale Project ManagementI’m open to new opportunities and connections in the industry and can be reached at m•••••••@gmail.com
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