Subramaniam Ramaswamy

About Subramaniam Ramaswamy

Seasoned delivery and transformation leader with 22+ years of global experience across…

Experience

1. Senior Manager - Digital Practice

   Cognizant

   Aug 2020 — Present · Bengaluru, IN

   Digital Practice:Responsible for developing the Digital Practice for the BFSI segment. Working with Sales, Client partners, Service line specialists, Client relationship managers and various teams cross functionally to understand current client engagements / interactions, identify opportunities and collaborate to create customized offerings based on current capabilities and experience. Being part of client meetings to present capabilities and engage for further evaluations.Delivery Management - Analytics & Campaign ManagementResponsible for delivery management of the Analytics and Campaign management team primarily responsible for supporting a key US banking client.Manage a team who primarily work on Adobe Analytics, Adobe Audience management, Google Tag management, Search/Display campaigns, Adobe campaign configurations, Unica, Creative design.Responsible for client engagement/communications and people management of the team.P&L responsibility and growing the business further with ongoing value additionsBenchmark and identify trends in data and ROI, make actionable recommendations to key stakeholders.Digital Marketing & Search Partner development at a Leading telecommunication equipment & consumer electronics organization- Designed and executed the digital marketing strategies in developing a strong partner ecosystem for an upcoming search engine globally. Identifying go to markets and develop email campaigns for sales and user growth for the client’s search product, which resulted in driving 250+ partner growth. Defined agile methodologies, established dashboards to ensure there is an efficient partner onboarding until Go Live by keeping Product teams actively involved.

Education

• Madurai Kamaraj University (MKU)

  MCA, Computer Science

  1998 — 2001

• Bangalore University

  B Com, Statistics, Economics, Commerce, Accounts, Business Maths

  1995 — 1998

Skills

• IT Management
• B2b
• Outsourcing
• People Management
• Online Retail
• Multinational Team Management
• Cross-Functional Team Leadership
• Training
• IT Service Management
• Web Project Management
• Vendor Management
• Strategy
• E-Commerce
• Web Content Management
• Team Leadership
• Corporate Website Management
• Project Management
• Marketing Communications
• Operations Management
• Scrum
• Branding & Identity Marketing
• Management
• Team Building
• Service Delivery
• Leadership
• Business Analysis
• Marketing
• Online Communications
• Customer Experience
• Web Analytics
• Program Management
• Sales
• Team Management