Siddarth Subramaniam

About Siddarth Subramaniam

Hello,I\'m a go-to-market comms strategist with close to 10 years of experience building comms frameworks, product messaging, and cross-functional GTM plans across consumer tech, fintech, B2B, CPG, and travel/hospitality.I\'ve led integrated launches and developed both product and brand positioning frameworks for businesses including Square (B2B, Local), Google (Search, Chrome), Bloomberg Media, Delta Air Lines (Brand, Loyalty, ESG), and GE (Renewable Energy, Consumer Aviation) — translating complex stories into clear, audience-centric messaging that drives adoption and market awareness.In summary, I\'m a systems thinker who brings structure to ambiguity and clarity to complexity.Let\'s chat.

Experience

1. Senior Comms Strategist

   Wieden Kennedy

   Jun 2023 — Present · New York, NY, US

   Clients: Marriott Bonvoy (Global)| Delta Air Lines | Nestlé Coffee-mate | Bloomberg Media | GoogleLed go-to-market planning, product positioning, and omnichannel communications strategy for a portfolio of global brands — building the launch infrastructure and messaging frameworks that kept cross-functional teams aligned and campaigns sharp- Developed omnichannel strategy for Delta Air Lines across brand, media, and CX touchpoints- Launched Bloomberg Media\'s editorial platform, owning positioning, narrative, and channel strategy end-to-end- Rebranded Nestlé\'s Coffee-mate, leading cross-functional creative and communications workstreams- Designed cross-departmental planning curriculum and operational systems adopted across brand, data, and media teams- Led AAPI ERG programming focused on mentorship pipelines and community development

Education

• The University of Texas at Austin

  B.S., Honors