Subin Kim
Head of Integrated Marketing (Nbat2 Media) @National Basketball Association (NBA)
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WORK HISTORY
Head of Integrated Marketing (Nbat2 Media) @National Basketball Association (NBA)
NY, US
Go To Market Strategy: Identified NBAT2 Media\'s target audiences, defined the pricing strategy, and clarified our unique value proposition for suite of products rooted in sports, gaming, and pop culture- Creative Strategy and Concept Development: Developed the strategic framework and creative executions for RFPs based on client needs, audience insights, and cultural trends- Package Development: Identified monetization opportunities for NBAT2 and NBA 2K League across editorial/social content, tentpole events, and gaming sponsorships to create bespoke solutions for clients- Sales Enablement: Built comprehensive GTM assets and B2B marketing materials for the Revenue team including creative briefs, toolkits, one-sheets, and partnership decks to support go to market execution- Cross-functional Alignment: Partnered with the NBA’s product, legal, and partnerships teams to ensure seamless content delivery, contract fulfillment, and financial tracking for 2K League
EDUCATION
Yonsei University
Foreign Exchange Program, Economics
UC Santa Barbara
Bachelor of Arts (BA), Economics
SKILLS
ABOUT SUBIN KIM
Head of Integrated Marketing at NBA Take-Two Media
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