Subin Parameswaran
Senior Manager-client Servicing and Revenue Maximization @Zee Entertainment Enterprises Limited
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WORK HISTORY
Senior Manager-client Servicing and Revenue Maximization @Zee Entertainment Enterprises Limited
Mumbai, IN
Managing client servicing and revenue optimization for Zee TV and Zee TV HD.Establishing seamless communication with agencies and ensuring the accurate execution of their campaigns on Zee TV and Zee TV HD.Overseeing campaign execution to align with scheduled plans for the respective channels.Planning and implementing promo campaigns, including a weekly promo priority grid based on channel GRPs.Generating revenue reports for Zee TV and Zee TV HD.Managing commercial inventory and providing strategic inputs to maximize revenue.Monitoring ad campaigns and implementing solutions to optimize inventory utilization for Zee TV and Zee TV HD daily.
EDUCATION
The Kelkar Education Trusts Vinayak Ganesh Vaze College of Arts Science and Commerce Mithagar Road Mulund East Mumbai 400 081
Bachelor of Mass Media (BMM), Specialised in Advertising
Maya Animation of Advanced Cinematics (MAAC)
Advanced Diploma in 3D Animation, Adobe Photoshop,Maya, Fusion, After Effects and FCP
Indian Institute of Mass Communication, Delhi
Master’s Degree, Advertising and Public Relations
SKILLS
ABOUT SUBIN PARAMESWARAN
I am currently serving as the Senior Manager of Client Servicing and Revenue Maximization at Zee Entertainment Enterprises Limited, one of India\'s premier content creators and distributors. With over 12 years of experience in the media and entertainment industry, I have a proven ability to drive effective ad campaigns for flagship channels like Zee TV and Zee TV HD. I specialize in developing and executing promo campaigns and inventory strategies designed to optimize both revenue and viewership.Prior to my role at Zee Entertainment, I worked at Star TV Network, where I played a pivotal role in launching and managing various sports channels, including Star Sports 1 Tamil, Star Sports Select SD and HD, and Star Sports SD and HD. My responsibilities included scheduling and coordinating commercials, promos, and features for live and non-live sports events, while collaborating with ad sales, programming, and transmission teams to ensure seamless execution. I also provided detailed revenue and inventory reports to support business strategy and decision-making. My work earned me two awards for exceptional performance and public relations skills.I hold a Master’s Degree in Advertising and Public Relations from the Indian Institute of Mass Communication, Delhi, as well as an Advanced Diploma in 3D Animation from Maya Animation of Advanced Cinematics (MAAC). With expertise in Marketing Communications, Operations, and New Business Development, I am passionate about creating impactful content that resonates with diverse audiences. I am always eager to stay ahead of emerging trends and technologies in the media and entertainment space, continuously applying them to my work.In addition, I am deeply committed to mentoring and empowering young talent, particularly underprivileged youth, and have earned certifications in Digital Marketing from Google and Mentoring from the Freedom Employment Academy. My ultimate goal is to leverage my knowledge and experience to foster growth and engagement for Zee TV channels, contributing to the ongoing success and vision of Zee Entertainment Enterprises Limited.
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