Subin Alexander
Media Planning & Buying Leader with 17+ years of driving ROI-focused strategies across TV, Digital & Sports. Managed multi-crore media budgets and delivering award-winning campaigns for India’s most iconic brands.
- Role
- Client Partner at WPP Media
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Subin Alexander
Media Planning & Buying Leader with 17+ years of expertise driving ROI-focused strategies across TV, Digital & Sports. I specialize in managing multi-crore media budgets and delivering award-winning campaigns for India’s most iconic brands.”Over the past two decades, I’ve partnered with leading organizations like Madison, Mindshare, Reliance, and Concept Communications to shape media strategies that balance efficiency with cultural relevance. My work has spanned FMCG, Entertainment, Sports, and Telecom — consistently unlocking growth for clients through data-driven planning and negotiation excellence.Career Highlights:Directed ₹400+ Cr media spends for Star India (Star Sports, Hotstar, Star Plus, regional networks).Boosted campaign engagement 25% YoY with cross-platform solutions.Recipient of Smarties, E4M Maddies, Media Abby’s & EMVIES for innovation in media excellence.I thrive at the intersection of strategy, negotiation, and leadership — mentoring teams, strengthening client partnerships, and ensuring every rupee spent creates measurable impact. Looking ahead, I’m passionate about shaping transformative media solutions that connect brands, people, and culture at scale.
Experience
Client Partner
Nov 2025 — Present · Mumbai, IN
Education
SIES College of Management Studies - India
Master of Business Administration - MBA, Marketing/Marketing Management, General
2001 — 2003
SIES College of Management Studies - India
PGDBA, Marketing
SIES College of Management Studies - India
Master of Business Administration - MBA, Marketing
2001 — 2003
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