Subiksha Sureender
Product Designer | B2C | Growth, Subscriptions, E-commerce & UX Strategy
- Role
- Product Designer, Growth at Firstleaf
- Location
- Santa Clara, CA, US
- LinkedIn followers
- 500 followers
About Subiksha Sureender
I’m a product designer with over 5 years of experience in startups and design agencies…
Experience
Product Designer, Growth
Sep 2021 — Present · Santa Clara, CA, US
At Firstleaf, I led design across the Growth and User Experience teams, focusing on conversion, acquisition, retention, and monetization- Improved checkout and payment flows, increasing conversions by 10% and retention by 8%- Launched new membership tiers and designed the add-ons feature, leading to a 16.5% uplift in upgrades and $500K+ in new revenue- Optimized the sign-up funnel by fixing key drop-offs, boosting acquisition by 10%- Built a mobile wine recommendation tool, piloted in 3 partner restaurants- Received the 2023 Illumi Award for human-centric design and rapid prototyping.
Education
SSN College of Engineering
Bachelor of Engineering (B.E.), Biomedical Engineering
2012 — 2016
New York University
Master of Science - MS, Integrated Digital Media
2017 — 2019
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