Subiksha Pattnaik
Associate Manager - Growth @Adda247
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WORK HISTORY
Associate Manager - Growth @Adda247
Bengaluru, IN
Built the webinar acquisition channel from 0→1, generating 300+ qualified leads monthly and contributing directly to revenue pipeline. Execute 10+ campaigns monthly with 500–1,500 registrations per campaign and ~30% average attendance. Improved lead-to-conversion rate from under 1% to 4–6% through funnel optimisation, A/B experimentation, and messaging iteration. Manage campaign budgets up to ₹2L with full ROI tracking. Lead cross-functional execution across marketing, product, and sales teams.
EDUCATION
KGiSL Institute of Technology
Bachelor of Engineering - BE, Electronics and communication Engineering
ABOUT SUBIKSHA PATTNAIK
I build things that scale. At Adda247, I took a webinar acquisition channel from zero to 300+ qualified leads monthly — improving conversion from under 1% to 5–6% through funnel design, experimentation, and relentless iteration.At GUVI, I didn\'t just run programs — I built the infrastructure behind them. Designed a Zoho Creator app that replaced manual tracking entirely. Partnered with engineering to ship an in-house launchpad that cut launch time by 30%. Led a cross-functional team of 50+.I\'m drawn to roles where I can own strategy AND execution — at growth-stage startups where figuring it out is part of the job.
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