Subi Raj R S
- Role
- Senior Associate, Data Analytics L1 at Publicis Sapient
- Location
- Kottayam, IN
- LinkedIn followers
- 500 followers
About Subi Raj R S
Senior Digital Analytics and content personalization Developer with over 7 years of…
Experience
Senior Associate, Data Analytics L1
Jun 2021 — Present
Analytics implementation using AEP Web SDK and GA4 for an e-commerce website.\\\\n\\\\n Role: Lead\\\\n Period: 2023March-Present\\\\n Description: Implementation of Analytics key events for an e-commerce website by migrating the existing immature Google Analytics (UA) to GA4. Design AEP schema, data streams and data sets for the website for Web sdk implementation and eventually to CJA.\\\\n\\\\n\\\\n\\\\n\\\\n2. Adobe Target Recommendation implementation for an e-commerce website and its Mobile App.\\\\n\\\\n Role: Lead\\\\n Period: 2022 June-2023 March\\\\n Description: Implementation of Product, Category and Offer Recommendations for an e-commerce website and its Mobile App using Adobe Target. Also, Implement Adobe Analytics tracking for measuring and analysing the effectiveness of the recommendations.\\\\n\\\\n\\\\n3. Adobe Analytics implementation and website Optimization for an alcohol website and its Mobile App.\\\\n\\\\n Role: Developer\\\\n Period: 2021 June-2022 June\\\\n Description: Adobe Analytics implementation for the website and its app and optimise the website using A/B tests. Also, analyse and report the effectiveness of different Target activities and new site features.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
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