Subhranil Sengupta

About Subhranil Sengupta

I am a seasoned marketing professional with 17+ years of experience in digital marketing strategy, team leadership, and client engagement across diverse industries. Currently, as a Team Lead at Capgemini, I manage two strategic portfolios:Customer Experience (CX): Focused on creating immersive experiences, connected marketing, empowered sales, augmented service, commerce realized, data-driven customer experiences, and intelligent customer operations.Sustainability: Driving global advocacy and marketing initiatives to promote Capgemini’s ESG commitments and sustainability offerings.For both portfolios, I leverage AI Engine Optimization (AEO), Generative Engine Optimization (GEO), and SEO strategies to maximize visibility and engagement. My work includes running paid campaigns, promoting global events like ChangeNOW and New York Climate Week, and amplifying thought leadership through social advocacy by Capgemini experts.Throughout my career, I have successfully led high-performing teams, managed client relationships directly, and delivered marketing programs that align with business objectives and global trends.Core Strengths: Digital Marketing & Growth Strategy AI Engine Optimization (AEO), Generative Engine Optimization (GEO), SEO Customer Experience (CX) Transformation Sustainability Marketing & ESG Advocacy Team Leadership & Client Management

Experience

1. Digital Marketing Strategist

   Capgemini

   Nov 2023 — Present · Kolkata, IN

   As part of an integrated M&C team, responsible for implementing the digital elements of the marketing plan to meet business and marketing objectives.Advise on effective channel strategy and digital tactics, and own their end-to-end delivery using appropriate internal and external resources.Advise on a mix of content formats based on objectives and target audience.Oversee the production of content (from featured articles and videos to snackable content on social), ensuring quality and consistency in messaging to maximize impact.Create short-form content for digital channels.Manage the flow of content through digital channels.Advise senior subject matter experts on best practices in social media to support them on their journey to become digital influencers.Own the reporting of digital KPIs and derive insights to drive improvements in future campaigns.Provide excellent service to marketing colleagues, helping them make the most of our digital capabilities and channels.Collaborate with the global network to drive the adoption of campaigns across geographies.Bring new ideas and thinking, and monitor the marketplace for upcoming trends in campaigns, formats, and technologies to keep adding value.Play an active role in the team, contributing insights and best practices, and provide regular mentoring and training to upskill the wider marketing and communications team.

Education

• Kendriya vidyalaya Malda

  Higher Secondary, English, Physics, Maths, Biology, Chemistry

  1993 — 2005

• IMPS College of Engineering and Technology

  Bachelor of Technology (B.Tech.), Information Technology

  2005 — 2009

• Jadavpur University

  Master of Business Administration - MBA, Marketing/Marketing Management, General

  2018 — 2021

• Kendriya Vidyalaya Malda

  Higjher Secondary, Science

  2004 — 2005

Skills

• Adsense
• Adobe Analytics
• Social Media Analyst
• Wordpress
• Social Media Research
• Web Analytics
• Microsoft Powerpoint
• Internet Marketing
• Css
• Conversion Optimization
• Organic Search
• Sas Programming
• Customer Relationship Management (Crm)
• Keyword Research
• Team Management
• Web Development
• SEO
• Smo
• Business Analysis
• Blogging
• Corporate Social Media
• Product Marketing
• Social Media Marketing
• Business Strategy
• Marketing Strategy
• Blog Marketing
• Google Webmaster Tools
• Online Reputation Management
• Facebook
• Banner Ads
• Microsoft Excel
• Google Website Optimizer
• Search Analysis
• E-Commerce SEO
• Cms
• Corporate Branding
• Web 2.0
• Html
• Google Analytics
• Google Adwords