Subhrajit Dasgupta
Marketing Scientist @ Fractal|Ex - Ipsos|Ex- MOSPI|MMM,Experiments,Attribution|PySpark|Python|SQL|MS Excel|AI & ML Enthusiast
- Role
- Marketing Scientist at Fractal
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Subhrajit Dasgupta
Analytics professional with expertise in extracting actionable insights from complex datasets. Proficient in MS Office, Python and Pyspark, I possess a strong analytical mindset and a passion for transforming raw data into meaningful business solutions. Experienced in conducting data modeling, statistical analysis, and data visualization to drive informed decision-making. Committed to delivering error free results while maintaining a strong attention to detail.Professional Experience: Currently working as an Analytics Consultant at Fractal Analytics where I build Marketing Mix model to draw insights on different marketing drivers which effect different business KPIs. Responsible for reporting marketing KPIs like ROI, MROI, CPA etc through robust and thereby optimizing client\'s budget allocation. Leveraging statistical analyses to provide the client with meaningful insights on different marketing tactics. Sound domain experience in industries like Automobile, Insurance, Durable Goods and Home Appliances. Worked as an intern at the Ministry Of Statistics and Program Implementation (MOSPI) where I conducted exploratory data analysis to bring insights on different parameters of Indian manufacturing industry. I built the ARIMA model to predict different industrial parameters like Gross Value Added, Net Value Added etc. for the year 2019 and 2020. Calibrated the time series model with critical statistical techniques to achieve high accuracy compared to preliminary survey results. EducationBachelor\'s Degree in Statistics, University of CalcuttaMaster\'s Degree in Statistics University of KalyaniSkillsData Analysis: SQL, Python, Excel, RData Visualization: Power BIStatistical Analysis: Regression, Hypothesis Testing, Data Mining. Problem-Solving and Critical ThinkingPassions and InterestsI enjoy exploring new data analysis techniques and staying updated with the latest industry trends. In my free time, I love playing football, photography cooking and passionate about occult. AchievementsThree times Shout Out Award Winner nominated by Ipsos MMA US and one time Star of the Quarter Winner nominated by Ipsos MMA BengaluruContact InformationEmail: m••••••••@gmail.com
Experience
Marketing Scientist
Oct 2025 — Present · Bengaluru, IN
Education
RKM Boys' Home Rahara
Higher Secondary
2014 — 2016
University of Kalyani
Master of Science - MS
2021 — 2022
University of Calcutta
Bachelor's degree
2016 — 2020
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