Subhojit Sengupta

WORK HISTORY

EDUCATION

SKILLS

ABOUT SUBHOJIT SENGUPTA

Assistant Professor with a strong background in marketing and a passion for teaching and research. Currently serving as an Assistant Professor at the Institute of Management Technology, Ghaziabad, Delhi NCR, a premier AACSB accredited management school focused on leadership development through innovation, execution, and social responsibility. Skilled in teaching subjects such as Digital Marketing, Marketing Management, and Social Media Marketing to students at the postgraduate level.In my current role, I have successfully taught and mentored students from various programs, including PDGM, PGDM Executive, and PGDM part-time batches. I have received excellent feedback from students, consistently achieving high ratings for my courses. I have also conducted a Management Development Program for Maruti Suzuki India Limited, enhancing my industry exposure and understanding.Apart from my teaching responsibilities, I serve as the Co-Chairperson of the Cultural Committee and a member of the Alumni Relations Committee at IMT Ghaziabad. These roles have allowed me to contribute to the overall campus environment and foster strong relationships with students and alumni.Prior to joining IMT Ghaziabad, I held a position as an Assistant Professor at T A Pai Management Institute (TAPMI), Manipal, one of the top B-schools in India. There, I taught various marketing subjects and provided mentorship to students on projects and competitions.With a Doctorate in Philosophy (Marketing) from the Indian Institute of Technology, Kharagpur, and a Master of Business Administration with specializations in Marketing and Operations Management, I bring a strong academic foundation to my teaching and research endeavors. I have also completed a Bachelor of Technology in Information Technology from West Bengal University of Technology.My research interests include consumer behavior, luxury marketing, sustainable tourism, and electronic word of mouth. In terms of teaching, I am skilled in delivering courses on Marketing Management, Marketing Research, Consumer Behavior, and Digital Marketing, among others.I am an active member of the academic community and have served on committees organizing conferences and conventions. I am passionate about contributing to the field of marketing through my teaching, research, and engagement with students and industry professionals.Feel free to connect with me to explore opportunities for collaboration, research, or mentoring in the field of marketing.