Subhobroto Sinha
Sales Marketing and Customer Support Channel Partner with Tafe Tractors L Entrepreneur @TAFE - Tractors and Farm Equipment Limited
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WORK HISTORY
Sales Marketing and Customer Support Channel Partner with Tafe Tractors L Entrepreneur @TAFE - Tractors and Farm Equipment Limited
Sehore, IN
Turned around a loss-making dealership into a profitable operation within 3 years• Owned AOP planning, dealer profitability, finance enablement, and market share growth• Increased market share from 7.2% to 15%• Reduced retail cycle to 30 days through NBFC and bank coordination• Improved DSP productivity and strengthened manpower retentionDrive overall business performance including sales growth, market share, profitability, and working capital management.Develop and manage dealer-level sales, marketing, and service operations, ensuring alignment with company objectives.Lead new product introductions, pricing execution, and competitive positioning at the market level.Train and mentor Dealer Sales Personnel (DSPs) on feature-based selling, customer engagement, and conversion improvement.Conduct market intelligence, customer feedback analysis, and opportunity identification for new segments such as horticulture.Manage budgeting, forecasting, and financial reporting, ensuring cost control and sustainable profitability.Execute localized marketing campaigns, demos, and farmer outreach programs to enhance brand visibility and customer trust.
EDUCATION
Indian Institute of Management, Lucknow
Executive MBA
CMJ University,Meghalaya
Bachelor of Technology (B.Tech.), Mechanical Engineering
Govt Polytechnic Lucknow
Diploma in Mechanical Engineering, Mechanical Engineering
ABOUT SUBHOBROTO SINHA
With nearly three decade of extensive experience in sales, marketing, and channel development, customer support, agricultural equipment, farm implement and Tractor mounted heavy earth movers and implement industry experience, I have developed a deep understanding of market dynamics and customer needs in Tier 1,2 and 3 cities across 10+ states of central, north and eastern states.Throughout my journey, I have driven significant market share growth and revenue enhancement. At Mahindra’s Swaraj Division, I contributed to a 2.2% market share increase and over tractor sales in East UP. Despite industry challenges, I delivered 105% sales growth in Odisha. At TAFE, I expanded market share from 7.2% to 15%, demonstrating strategic sales and channel engagement excellence. I have successfully launched new products, optimised pricing strategies, and penetrated new market segments such as horticulture.In each role, I have taken accountability for key result areas, including dealer network development, channel management, financial oversight, and talent development. I have appointed over 60 dealers across multiple states, restructured networks, and implemented data-driven performance tracking systems to enhance operational transparency. I have mentored sales teams of up to 327 personnel, improving product knowledge and customer conversion through targeted training programs. Expanded and governed 700+ dealer network ecosystem across multiple high-growth markets through structured network development strategies.Successfully onboarded 200+ dealership investors through financial due diligence, infrastructure readiness assessment, and territory viability analysis. I am a B.Tech in Mechanical Engineering with a Diploma in Mechanical Engineering and Diploma in Marketing Management from NMIMS and Executive General Management from IIM Lucknow.My contributions have been recognised through awards such as the Market Share Growth Award (2018), New Product Sales Ramp-Up Excellence Award (2018), Divisional Award for Passion for Excellence at Mahindra, and nominations for the President Award. I was also part of the Mahindra Deming team that won the prestigious Deming Award in 2007.I am passionate about leveraging my expertise to drive sustainable growth, strengthen dealer ecosystems, and enhance customer experience in the tractor sales and marketing space. I welcome the opportunity to contribute my experience and leadership to your organisation.
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