Subhendu Pattnaik
Chief Marketing Officer @Covasant
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WORK HISTORY
Chief Marketing Officer @Covasant
Hyderabad, IN
Building the next AI unicorn, one step at a time. Establishing the marketing A-team and setting up the marketing organization from the ground up for Covasant, implementing marketing strategies that position us strongly as pioneers and leaders of Agentic AI-led Services as Software delivery, with a Governance first approach to lowering enterprise risk, while keeping customer centricity at the core of everything we do.
EDUCATION
Indian Institute of Management, Indore
Doctor of Philosophy - PhD, Marketing
SP Jain School of Global Management - Dubai, Mumbai, Singapore & Sydney
Master of Business Administration - MBA, Marketing
National Institute of Technology Rourkela
Bachelor of Technology - BTech, Electrical Engineering
SKILLS
ABOUT SUBHENDU PATTNAIK
Strategic B2B Marketing leader with 23+ years of experience transforming marketing operations and driving growth across enterprise IT services organizations. Currently serving as the CMO at Covasant, an AI firm based in US and India, focused on delivering AI powered, Service-as-Software solutions, to accelerate digital transformation for clients, across industries. Before Covasant, I was a Principal Analyst & CMO Advisor at Forrester, where I partnered with CMOs and key marketing leaders in large and mid-sized enterprises across India and Asia Pacific, supporting and advising them on their marketing strategy, planning, and transformation initiatives. I helped them align their brand and communication strategies, AI and generative AI strategies, integrated campaign planning, and influencer relations with their business goals, helping them make informed decisions around designing future-ready, best-in-class, high-performance marketing organizations, processes, and workflows. Prior to that, I was the Global Head of Marketing and CMO for Cigniti (now acquired by Coforge), focused on implementing data-driven ABM strategies that improved enterprise account engagement, orchestrated multi-channel campaigns across digital, events, and partner ecosystems, led brand and influencer relations and built scalable marketing operations leveraging modern MarTech stacks which influenced 8x org growth over 8+ years. Throughout my journey, I\'ve had the privilege of working with and developing high-performing teams that consistently exceed growth targets while fostering a collaborative culture.I find my greatest satisfaction in bridging strategic vision with tactical execution, always keeping the focus on measurable business impact while nurturing both team and partner relationships. Today, I\'m passionate about building Covasant as the trusted provider of choice in the AI services space. I\'m looking forward to connecting with fellow industry experts and marketing leaders to exchange ideas, share insights, or serve as a sounding board for innovative thoughts and strategies.
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