Subhayan Mukherjee

About Subhayan Mukherjee

A self driven, self motivated and result oriented person with an optimistic mindset…

Experience

1. i & F Decision Science Practitioner Specialist

   Accenture

   Mar 2025 — Present · Mumbai, IN

   Involved in designing campaigns for customers in different lifecycle like Active, Sliding, Lapsed based on CLV scores and also performed Post Campaign Analysis (PCA) for multiple campaigns like Win Back, Reactivation, Anti-Churn which helped in targeting right group of customers which prevented churn, retained existing customers, 15% lift in new redeemers and maximized ROI. • Developed an analysis on convenience products on different CLV segments of customers (High Margin, Low Margin and B2B) for an Oil & Gas company that helped in upselling and cross selling the correct products to the target audience, improved overall margin, CX and CRM, NPS. • Analysed CSAT scores from reviews provided by exploratory data analysis and also performed sentiment analysis using VADER algorithm and Sentiment Analyser to understand the experience of the customers and identify pain points, best performing regions, products.• Analysed the impact of introducing digital payment in the Spain market for an Oil & Gas company by comparing KPIs like ATF, ATV, CLV, Survival Probability, Margin.• Developed 360-degree view of a Consumer Feedback Dashboard for an Oil & Gas company that gathers customer input for each transaction available from various sources like surveys, interviews, focus groups and online reviews which builds the foundation of top X customer preferences and unmet needs which leads to more improved version of the product and increased CSAT score.

Education

• St. Thomas' College of Engineering & Technology 122

  Bachelor of Technology - BTech, Ele Electronics and Communications Engineering

  2015 — 2019

• South Point High School, Kolkata

  Higher School, Science

  2000 — 2015