Subhav Kaushik
Director, Marketing @MakeMyTrip
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WORK HISTORY
Director, Marketing @MakeMyTrip
Bengaluru, IN
I lead brand strategy, customer acquisition, and market expansion for ground transport across International markets and emerging verticals—including Rail, Ferry, and Attractions. Market Leadership & Expansion : Developed and executed go-to-market strategies for non-native markets, securing business leadership (No.1 or No.2) across multiple regions. High-Impact Growth : Achieved consistent 20%+ CAGR growth across markets by optimizing for both scale and customer quality. Brand Building : Drove top-of-mind awareness (TOMA) and strong brand recall through innovative, high-impact marketing strategies—boosting acquisitions and platform engagement. Cross-LOB Growth : Launched strategic acquisition and cross-sell initiatives, accelerating the adoption of new lines of business. Performance & ROI : Driving consistent cost optimization for the business. Also pioneered and implemented a marketing ROI framework now used across multiple markets to enhance marketing efficiency and effectiveness. Leadership & Team Building : Built and nurtured high-performing marketing teams across geographies, fostering a culture of execution excellence.
EDUCATION
MICA, Ahmedabad
MBA, Marketing
RVCE, Bangalore
BE, Electrical Engineering
SKILLS
ABOUT SUBHAV KAUSHIK
I drive growth, brand strategy, and revenue for consumer internet businesses, with a strong track record in scaling digital brands and unlocking new market opportunities. With 15+ years of experience, I have successfully led marketing for classifieds and mobility businesses across India, SEA, and GCC, delivering impact at scale.My expertise spans strategic planning, brand building, growth marketing, digital strategy, performance marketing and customer acquisition—ensuring marketing not only drives visibility but also fuels business outcomes. I have launched and scaled new lines of business (LOBs), optimized multi-channel acquisition strategies, and built high-performing teams across diverse geographies.I believe in the power of data-driven decision-making, storytelling, and customer-centric marketing to create long-term brand equity and sustainable growth. At my core, I thrive on solving complex challenges, experimenting with new-age digital strategies, and turning insights into action.Always eager to connect with like-minded professionals, exchange ideas, and explore opportunities to build and grow impactful businesses. Let’s connect!
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