Subhasri Prasad
V.P. Marketing at Sony Pictures Networks India | Marketing Leader | Brand Builder | Cross-Industry Strategy | Growth Marketing | Media, Lifestyle, Retail, Consumer Electronics & Distribution
- Role
- Vice President Marketing at Sony Pictures Networks India
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Subhasri Prasad
With over two decades of experience across Media & Entertainment, Retail, Consumer Durables, and Lifestyle, I’ve built and led marketing strategies that scale brands, influence consumer behavior, and deliver measurable impact across both B2B and B2C landscapes.Currently as Vice President – Marketing at Sony Pictures Networks India, I lead strategic marketing efforts, driving initiatives that amplify content reach and leverage the distribution ecosystem. My portfolio includes high-impact brand campaigns, multi-platform channel launches, and award-winning innovations like SPN A.C.E. — a first-of-its-kind B2B engagement app that redefined field activation and trade communication.My foundation in consumer research, brand performance analytics, and omni-channel engagement has enabled me to drive brand affinity, revenue growth, and deeper consumer and partner connections. I’ve led high-impact brand campaigns, growth marketing initiatives, and developed loyalty programs — both consumer-facing and trade-led — across industries like fashion retail, consumer durables, and entertainment. From building audience relevance to unlocking monetization at scale, my approach balances strategic clarity with measurable impact. Strategic marketing with P&L insight B2C & B2B engagement across sectors Digital transformation, Campaign ROI, Trade VisibilityCross-Industry Experience and Omni Channel
Experience
Vice President Marketing
May 2023 — Present · Mumbai, IN
Launched an award winning B2B app SPN A.C.E, enhancing the broadcast distribution ecosystem.• Managed and Optimised large advertising budgets (MDF) significantly improving content visibility, brand performance metrics and partnership efficacy.
Education
SIES College of Management studies
Masters in Marketing & Business management
1997 — 1999
Atomic Energy Central School
School & High School, Science
Ramnarain Ruia College
Bachelor of Science (B.Sc.), Life Sciences
Skills
- Media Planning
- Brand Management
- Packaging
- Marketing Strategy
- Product Development
- Marketing Management
- E Commerce
- Marketing Communications
- Visual Merchandising
- Business Development
- E-Commerce
- Digital Marketing
- Team Management
- Consumer Behaviour
- Direct Marketing
- Marketing
- Advertising
- Management
- Public Relations
- Business Strategy
- Media Buying
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