Subhasree Roy

About Subhasree Roy

I always thought my dream was to be a financial analyst which was appropriate given my B.Com in Finance and Chartered Accountancy Intermediate. But I yearned to learn something more, something different, and that\'s when it happened; when I started to work as a Business Development Executive, the spark I was missing ignited. I always loved meeting new people and learning new perspectives.I enjoy traveling and exploring new places and cultures, especially mountains because they teach us perseverance, diligence, and empathy. I have enjoyed only finance in the past and now at present, I enjoy both finance and marketing. I\'m passionate about solving customer problems, volunteering, and supporting others. I love to win, lead and help my team win which encourages me to strive for betterment. I am constantly learning because I never settle and focus on making quality decisions. I educate, refine and drive myself to be a better person. Always learning, always growing.Feel free to reach out if you ever need any emotional support.

Experience

1. Associate Marketing Manager Rbs

   Amazon

   May 2024 — Present · Bengaluru, IN

   Drove go-to-market strategies and merchandising initiatives across EU markets through data-driven campaigns and seasonal storefront management.Key Responsibilities: • Led multi-channel outbound marketing campaigns for EUCT including email, push notifications, paid social, and Amazon Display Ads • Managed seasonal storefront creation and optimization across EU10 markets, collaborating with Beauty, Fashion, Books, Music, Prime Video, and Fresh teams • Analyzed campaign performance metrics (CTR, clicks, impressions, page hits) to optimize marketing effectivenessNotable Projects: • Christmas & Gift Shop 2024: Delivered dual storefront strategy with Collection Hub (Tag Factory) curation and handpicked gifting ASINs across EU10 • Seasonal Events: Executed Mother\'s Day, Father\'s Day, Easter, Ramadan (DE), Summer Essentials, and Back to School campaigns Innovation: Worked on Collection Hub which is a LLM tag factory for product curation. Pioneered deals grid landing page format for Christmas Deals in November 2025 – first deployment by EUS Merchandising during a major event.

Education

• Institute of Chartered Accountants of India

  IPCC

  2013 — 2014

• University of Calcutta

  Bachelor of Commerce - BCom, Accounting

• Welingkar Institute of Management

  Postgraduate Degree, Business Administration and Management, marketing