Subhasish Adhikary
B2B Growth Marketer | Marketing Automation Specialist | SFMC | AI-Led Demand Generation, ABM & GTM Strategy Across SaaS, HR Tech & EOR Brands
- Role
- Growth Marketing Associate at Wisestep
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Subhasish Adhikary
I’m a B2B Growth Marketer who works at the intersection of marketing automation, data…
Experience
Growth Marketing Associate
Feb 2024 — Present · Hyderabad, IN
My primary focus is with Wisestep, an innovative Applicant Tracking System (ATS) SaaS company. I also contribute to Avance Consulting, our parent company specializing in IT recruitment and staffing, and PAMGRO, which offers cutting-edge Employer of Record (EOR) technology, payroll, and global expansion solutions [Global Hiring]. This unique position allows me to leverage my skills across various aspects of HR tech and talent management, from recruitment to global workforce solutions- Driving growth through innovative B2B marketing strategies and AI-Driven Marketing- Manage and optimize marketing automation workflows and CRM systems- Execute Account-Based Marketing (ABM) strategies for targeted B2B outreach using tools like Factors.ai, Lagrowthmachine, etc, working with Sales Operations to refine customer segmentation and create personalized outreach- Lead project management for marketing campaigns, consistently delivering ahead of schedule- Performing conversion rate optimization for lead magnet and other website pages- Lead generation via cold email marketing using tools like apollo.io, reply.io, debounce, snov.io- Deliverability: Email Deliverability, Email Authentication (SPF, DKIM, DMARC), IP Warming, Sender Reputation Management, Bounce Rate Analysis, Complaint Rate Analysis, Data Quality and List Management, Segmentation
Education
The Central Modern School
ISC, Science
2002 — 2014
Manipal Institute of Management, MAHE, Manipal
Master of Business Administration - MBA, Marketing
The Bidhannagar College
Bachelor of Science (BSc), Microbiology and Immunology
2015 — 2017
Skills
- Microbiology
- Wordpress
- Writing
- Management
- Search Engine Marketing (Sem)
- Search Engine Optimization (SEO)
- Science
- Website Building
- SEO
- Biochemistry
- Affiliate Marketing
- Web Content Writing
- Microsoft Office
- Digital Marketing
- Html
- Microsoft Word
- Wordpress Design
- Microsoft Excel
- Cascading Style Sheets (Css)
- Customer Service
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