Subhash Tripathi

About Subhash Tripathi

A Marketer & CMO at heart- Subhash is an Ex-Entrepreneur, Board Member, and Marketing Leader with 18 years of Global experience of developing Marketing function for Multi Billion $ organizations. A passionate Marketing Leader- Subhash has been an evangelist for Data-driven Marketing approach for Real-time Marketing across customer segments. Executing CMO (Chief Marketing Officer) role, Subhash has managed end-to-end Marketing Budget for Technology firms. He has created and led multiple Digital and Analytics driven marketing transformation like- Content Driven Marketing, Customer Voice Survey, Satisfaction Surveys, Marketing Technology adoption, Salesforce Integrations, Marketing Data Insights, etc.In his previous Avatar- Subhash has been founder of Theta Monitor (A Digital Marketing Agency) serving customers across 5 countries and managing a team 10 Marketing and Creative geniuses. He has raised fund from 7 Institutional Investors (including listed companies) and has led successful Exit of his venture.Subhash is responsible for the Marketing Initiative for Alten USA. He drives marketing initiatives like Key Account Planning (KAP) and success, Account Based Marketing, Branding, Content based Marketing, Salesforce CRM Adoption and Training, Digital Marketing & SEO to boost Ranking and Brand Awareness, Inside Sales Campaigns, Marketing Automation & Technology adoption, Website Management and leveraging it for inbound leads generations, Analyst Relations and Marketing Campaigns, Driving Thought Leadership and White Papers, Marketing Budget and Planning, Industry Strategy development to meet the company\'s growth targets, Events and Team Management.

Experience

1. Vice President Marketing

   ALTEN Technology USA

   May 2021 — Present · Hyderabad, IN

   Content Based Marketing & Digital Marketing: Driving creation of Whitepapers, Though Leadership for having in-bound traffic to Website-> Inside Sales: Re-inventing the inside sales process. Adopting new industry best practices to create a successful lead generation mechanism for the Sales team. Leveraging Salesforce, Zoom Info, Linkedin and Research capabilities to have high success-> Industry Strategy & Marketing Research: Managing the Industry strategy discovery to find the target market segment and then market sizing the addressable opportunity for Alten USA under each industry. Research on growth areas for each industry to create the GTM strategy for Industry\' growth plans and budget numbers-> Salesforce CRM Management and Sales Ops: Leading the adoption of the Salesforce CRM internally within the Sales team. Conceptualizing the Reporting and Dash board creation, Pipeline Data, sales team performance, and opportunity. Integrating tools into CRM for better analytics and insights like- Insight Squared, Mail Chimp, Zoho Campaigns, Pardot, Linkedin Sales Navigator and Tableau-> Re-Branding Initiative: Executing the re-branding initiative for Alten USA for merging the 3 entity to create a single brand. Working with the branding agency and stakeholders for the Branding initiative for 6 months long exercise-> Website Development & Management: Conceptualizing and developing the new brand website for Alten USA for the merged entity. Adopting new features on website like- Chats, Web-to-lead forms, Downloads, Call-to-Action Buttons, Career pages, integration with Salesforce-> Key Account Planning (KAP): Leading the KAP initiative across Alten USA for all the Key accounts for each industry to help growth the Accounts by an X factor every year-> Marketing Plans and Analyst Relations: Developing Marketing plans and creating Analyst relations (like Zinnov) to have better coverage and brand awareness among the Engineering services industry.

Education

• Symbiosis Institute of Management Studies

  Post Graduate Diploma in Management, International Business

  2005 — 2007

• Kendriya Vidyalaya

  Higher Secondary Examination, Science

  1998 — 2000

• Dr. A.P.J. Abdul Kalam Technical University

  B.Tech, Electrical & Electronics

  2001 — 2005