Subhashree Veeraraghavan
Driving Adoption, Retention & Expansion Through Product & Customer Marketing | Freshworks
- Role
- Senior Manager - Customer Marketing at Freshworks
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Subhashree Veeraraghavan
Product and customer marketing leader with 10+ years of experience building and scaling adoption, retention, and product-led growth motions in high-growth B2B SaaS.At Freshworks, I currently lead Customer Lifecycle & Retention Marketing, owning post-sale strategy across customer adoption, education, retention, and expansion. I partner closely with Product, Marketing, Sales, RevOps, and Customer Success to drive product-led growth, reduce churn, and increase customer lifetime value.My background spans product marketing and GTM strategy through post-sale lifecycle growth, allowing me to connect positioning and messaging with measurable customer behavior. I’ve led growth-focused initiatives across onboarding and activation, customer education and certifications, lifecycle automation, practitioner communities and advocacy, lifecycle automation, and integrated demand and adoption programs, with a strong bias toward data-driven decision-making and experimentation.I’m known for building scalable programs and high-performing teams, and for evolving customer marketing from a support function into a strategic growth lever aligned to revenue and company objectives.I enjoy operating at the intersection of product, customers, and growth, translating strategy into programs that scale and endure.
Experience
Senior Manager - Customer Marketing
Jun 2024 — Present
Lead post-sale customer marketing strategy focused on product adoption, retention, and expansion across a global B2B SaaS customer base- Own lifecycle and customer marketing across onboarding, activation, adoption, retention, and customer education, partnering closely with Product, Marketing, RevOps, and Customer Success- Lead Freshworks University, global customer community, and practitioner programs to drive self-serve learning, product proficiency, and customer advocacy through empowered practitioners and contributors- Design and execute structured adoption journeys that improve time-to-value, configuration, and sustained product usage. Improved early-stage adoption and activation through structured onboarding and targeted lifecycle programs- Establish cross-functional governance and prioritization to align Product, CS, and Marketing on adoption goals, metrics, and execution- Build and mentor high-performing teams, translating company and product strategy into clear roadmaps and measurable outcomes
Education
Padma Seshadri Bala Bhavan Senior Secondary School
High School, Mathematics, English, Physics, Chemistry
1999 — 2010
SSN College of Engineering
Bachelor of Engineering (B.E.), Computer Science and Engineering
2010 — 2014
The University of Texas at Dallas
Master of Science (MS), IT Management
2014 — 2015
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