Subhashree Banerjee

About Subhashree Banerjee

I’m Subhasree Banerjee, a Digital Marketing Expert, with nearly 13 years of expertise across digital marketing, content writing, paid advertising, social media marketing, and comprehensive branding and marketing strategy. Throughout my career, I’ve worked with businesses in IT, Real Estate, Publishing, Insurance, and to some extent FMCG and Retail.My exposure to diverse industries has helped me develop one critical skill: the ability to design and implement a complete online marketing strategy tailored to any business and their target audiences. I create structured plans aligned with the target audience, available budget, timelines, and resources, ensuring alignment with the organization’s end goals. These strategies typically form the foundation for the first six months of a company’s go-to-market approach.In addition to my current part-time role at Codvo, I currently consult with various startups on a freelance basis. I also support local retail businesses across Delhi-NCR by educating them on digital branding and helping them independently manage their online presence and e-commerce operations.

Experience

1. Senior Digital Marketing Specialist

   Wolters Kluwer India

   Jun 2023 — Present · Gurugram, IN

   Digital Calendar & Content Creation StrategyObjective: Create and nurture an active social media community for Wolters Kluwer GGM India, driving brand awareness and consumer adoption through innovative marketing initiatives.Social Media Community BuildingEngage and grow an active social media community.Develop positive sentiment around the brand to enable faster consumer adoption and performance marketing.Content Creation & ManagementCreate and own content for all social media channels.Collaborate with product and marketing teams to run campaigns on social media, email, Google, etc.Work with agencies, videographers, multimedia designers, and influencers to bring fresh initiatives and execute plans.Coordinate execution of web content, including creative portal-specific campaign banners and employee sales.Strategic Digital LandscapeBuild and organize knowledge sharing with marketing colleagues.Explore potential value of new social media sites.Campaign ManagementManage paid social campaigns and ensure legal approval of all promotional content.Lead strategic projects to enhance the overall web experience.Analyze traffic and revenue results for promotional content.Digital Marketing ActivitiesPlan and execute all digital marketing activities for brand building and customer acquisition.Develop and track specific target customer/user group applications.Support all marketing activities through digital and social media amplification (ATL/BTL).Campaign Planning & ExecutionPlan, execute, and measure campaigns and conversion tests.Ensure proper monthly planning with targeted reach, lead generation, and conversions.

Education

• T. John College

  B.A, Journalism; Psychology; English

  2009 — 2012

• Bangalore University

  Bachelor of Arts (BA), Communication, Journalism, and Related Programs

  2009 — 2012

• Mount Carmel School

  ICSE

  1994 — 2009

• Mount Carmel School

  ISC, Arts

  1994 — 2009