Subhash Madireddy
Marketing & Analytics Leader | Ex Google & Facebook | Expert in Marketing Analytics and Measurement
- Role
- Head of Data Science and Marketing Measurement at WPP Media
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Subhash Madireddy
A seasoned marketing measurement and analytics leader with a career spanning 18 years, including key leadership roles at Google and Meta. As an alumnus of the Indian Institute of Management, Ahmedabad (IIM-A), I bring a unique blend of deep technical knowledge and strategic business acumen to every project.I specialize in designing and deploying advanced measurement frameworks like incrementality, Media Mix Modeling and Multi-Touch Attribution (MTA). My passion lies in helping teams and leaders understand the statistical principles behind these tools, as well as their practical applications and limitations.I have a proven track record of advising and influencing top-tier leadership on the strategic adoption of these solutions, ensuring they are relevant and effective in a constantly evolving marketing landscape. I\'m always open to discussing new opportunities and challenges in the measurement space.
Experience
Head of Data Science and Marketing Measurement
Jan 2024 — Present · Hyderabad, IN
Lead the marketing analytics team that provides measurement & planning insights to all the 62 brands of Unilever-IndiaWorked on novel measurement solutions to improve cross-media reach measurement, offline sales attribution, quick-commerce planning and measurement
Education
Indian Institute of Management Ahmedabad
Master of Business Administration - MBA, Business Administration and Management, General
2005 — 2007
National Institute of Technology, Tiruchirappalli
BE, Electrical and Elecronics
Skills
- Market Research
- Crm
- Process Improvement
- Team Management
- Analytics
- Business Strategy
- Management
- Project Planning
- Social Networking
- Data Analytics
- Consulting
- Strategy
- Operations Management
- Online Advertising
- Marketing Strategy
- Digital Marketing
- Social Media Marketing
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