Subhashis Dutta
Over 2 decades of experience in formulating and implementing business strategies to ensure attainment of revenue and profitability goals.
- Role
- Head of Sales at Casio India
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Subhashis Dutta
Profile Summary Strategic Sales Specialist with a successful career in diverse roles distinguished by commended performance and proven results; worked with renowned companies in diverse geographical locations. Proven track record of devising sales & business development strategies that have elevated brands from relative obscurity, forging alliances, driving revenue & growing profits in competitive markets. Defined channel sales strategy, including development of marketing activities in accordance with overall business goals & objectives. Drove business and ensured sustained growth, focused on achieving/surpassing sales targets; expanded business reach and created new leads/opportunities. Used instincts, insight, judgement, and timing to succeed on tough deals in Customer Management focusing on maximizing customer satisfaction, process compliance and process improvement initiatives to achieve maximum efficiency in various operations.Core CompetenciesBusiness Strategy & Execution, Market Penetration, Product & Business Development, Channel Management, Key Account Management, Franchisee Development, Go-to-market Strategies, New Set-up, Cost & Resource Optimisation, Team Building & Leadership.Notable Accomplishments Across the Career Worked closely with top-tier channel partners on custom marketing programs that resulted in revenue enhancement from INR 130 crores to INR 180 Crores in Casio. Formulated & executed sales strategies that leveraged tremendous opportunities in terms of growth in revenue from INR 3.6 crores to INR 38 crores for BILT in the eastern region and from 55 crores to 90 crores in the western region. Improved Revenue to Cost Ratio and enhanced per person productivity by 23% in UTPN; increased revenue per square foot by 29% in 2nd year. Opened 4 stores of \"Office Everything\" across Nigeria. Closed large deals with Glaxo, Nestle, Maersk and Standard Chartered etc. in Nigeria across verticals, product lines and delivered corporate business revenue worth USD 3 Million in 2 years.
Experience
Head of Sales
Apr 2015 — Present · Delhi, IN
Role: Spearheading calculator business (Distribution channels of general trade, modern trade and online) with a team of 50 (a team comprised of Sales, Marketing Activation & Coordinators). Successfully moved the focus of the company to secondary from primary to avoid unnecessary dumping of stocks with the channel. Studying weak areas of distribution and improving channels in those areas with manpower and distributors Empowering regional team with flexibility of initiating local activation as per need & opportunity in that particular area.Highlights: Pivotal in realigning distribution channels in key states by moving to retail distribution from traditional wholesale dependent channels. Steered in initiating region-wise quarterly review process in Casio for Sales Team and all India annual review meeting for the entire team. Track record of starting training of distributors and their staffs to ensure that message from the company reaches the trade as desired. The credit for introducing awards for best performers in different categories for the sales team, channel partners and their sales team. Initiated dealer & corporate supplier engagement programmes to ensure sustained growth in business and profit. Conducted roadshows with major engineering colleges & polytechnics for the promotion of scientific calculators. Augmented market share by 17%(from 15% to 32%) of check & correct calculators by a significant widening of dealer network throughout India.
Education
University of Calcutta
B.Sc, Chemistry Honours
1993 — 1996
ITM Group of Institutions
Master of Business Administration - MBA, Major in Marketing
1997 — 1999
Skills
- Retail Buying
- Business Strategy
- Negotiation
- Corporate Sales Management
- Consumer Goods
- Retail
- Key Account Management
- New Business Development
- Sales Management
- Team Management
- Business Development
- Fmcg
- Managing Distribution Channels
- Sales & Marketing Functions
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