Subhashini Baghel

Senior Stylist at Pernia’s Pop-up Shop

Role: Senior Stylist at Pernia's Pop-Up Shop
Location: Mumbai, MH, IN
LinkedIn followers: 500 followers

Sales & Business DevelopmentView LinkedIn profile

About Subhashini Baghel

Dynamic fashion stylist and creative director with over 10 years of experience in…

Experience

Senior Stylist
Pernia's Pop-Up Shop
Mar 2022 — Present · Mumbai, IN
Lead a talented team in the meticulous planning, design, and execution of product shoots, expertly styling apparel and accessories from over 250+ esteemed designers.Developed an adaptive framework that streamlined operations, enabling the team to thrive in high-pressure environments.Spearheaded the casting and onboarding of premium talent and agencies to elevate the creative output and maintain exceptional quality standards.Crafted comprehensive ad campaign concepts, including mood boards and curated looks, to effectively convey brand narratives and aesthetic visions.Conceptualised and executed multiple high-end ad campaigns for both digital and print platforms, significantly boosting brand visibility and audience engagement.Styled collections for top designers such as Gaurav Gupta, Amit Aggarwal, Anushree Reddy, Aisha Rao, Tarun Tahiliani, and Anita Dongre, ensuring seamless alignment with brand aesthetics and storytelling.Revamped the product styling framework, achieving a 45% increase in shoot efficiency while reducing aging inventory from 80% to 20%.

Education

Lucknow Public Schools and Colleges
A
School of Fashion Technology
Bachelor of Design/ Fashion & Apparel Design

Skills

Customer Service
English
Research
Fashion Illustration
Powerpoint
Fashion Styling
Wardrobe Analysis
Management
Photoshop
Accessory Design
Leadership

Contact information

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Work email
•••••@perniaspopupshop.com
Personal email
•••••@•••••.com
Direct dial
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Current company

Pernia's Pop-Up Shop

Retail Apparel and Fashion · 432 employees · Founded 2009 · Mumbai, Maharashtra, India

http://www.perniaspopupshop.com/ The e-commerce website has a clear differentiator. The curation by Pernia Qureshi! There are a number of e-commerce sites being set up in the country however they all face the same dilemma. The product is generic and not one has been able to build a platform that offers true fashion. On the other hand, Pernia’s Pop-Up Shop.com will spell, at each point, beautiful and carefully picked fashion by one of the top stylists in the country. Perniaspopupshop.com is a labor of love. The building of this business has had three distinct phases. The creation of the engine itself with the help of designers and programmers, the relationship building with the talent and suppliers, and finally the logistics back end, which has to work seamlessly to deliver quality brand value. In the initial stages we have 37 designers to create different styles of clothing and accessories. Sizes will be based on measurements supplied by Pernia herself and will be the same across the board. Select designers have created classic styles, which are considered as part of their signature collection. The website remains fresh with new styles coming in every month from every designer. Adding a personal touch to the site is the stylist’s own section titled ‘Pernia’s POV (Point of View)’ which models complete looks for the customers. These stylized looks bring in pieces from different designers available on the website, to encourage customers to make stylish choices. ‘How-to’ videos, packed with fashion and beauty tips go hand-in-hand to make the online shopping experience worthwhile. Over time we will scale up the structure and increase the number of designers as well as the styles.

perniaspopupshop.com

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About Subhashini Baghel

Experience

Senior Stylist

Education

Lucknow Public Schools and Colleges

School of Fashion Technology

Skills

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