Subhash Patel

Product Manager | ex-AMEX | IITR

Role: Product Manager at airtel
Location: Bengaluru, IN
LinkedIn followers: 500 followers

General Business & ManagementView LinkedIn profile

About Subhash Patel

Data driven product manager with 7+ years of experience in building scalable, self-serve…

Experience

Product Manager
airtel
Mar 2022 — Present · IN
Product: Centralised data platform with an aim to deliver relevant communication for the right customer at the right time.Reduced GTM time for a new journey/use-case onboarding from an existing data feed by 90%- from 2 weeks to 2 hours.Conducted experiments resulted in reduction of customers opting out for all promotional communication by 25% across LOBs due to higher degree of relevancy.Led efforts to define & implement logics for Better targeting campaigns via different channels, hence improving CTR(from 2.5% to 30%) & conversions (1.4% to 18%) for Postpaid & broadband customers.Product: Propositions platform lighting up external partnership for different OTTs, Lifestyle apps within Airtel\'s ecosystem.Simplified third party integration process & reduced time to onboard new OTT SKUs from 8 weeks to 2 weeks.Improved discovery for high value customers by introducing new widgets and OTT strips thus increasing the overall activations by 5%.Identified revenue leakages in validation process and helped with the journey automation saving 8CR annually.

Contact information

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•••••@airtel.com
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Current company

airtel

Telecommunications · 101K employees · Gurgaon, Haryana, India

Airtel was founded to provide global connectivity and unlock endless opportunities. Our organization embodies a unique blend of energy, innovation, creativity, dedication, scale, and ownership, all aimed at being limitless. At Airtel, we strive to go beyond our duties to create impactful solutions for our consumers. Our team is highly skilled and constantly growing, actively developing infrastructure to introduce cutting-edge technologies like 5G, IoT, IQ, and Airtel Black. We have successfully launched 5G services in over 5,000 cities and towns nationwide, with 10 million unique customers on the 5G network nationally. Airtel Black is another convenient consumer service that provides combined billing for family and friends under a single bill. We also offer enterprise solutions, including national and international long-distance services for carriers. With a subscriber base exceeding 574 million as of 2023, we are committed to delivering effective products that contribute to the realization of a 'Digital India', enabling millions of individuals to connect and thrive for a brighter future. Our presence spans 7,915 census and 802,577 non-census towns and villages, covering almost 96% of the country's population with 388,726 Rkms of optical fiber and an extensive distribution network of 1.2 million outlets. We've also implemented conservation initiatives that have saved 14,676 MWh of electricity, 4412 tonnes of paper through our e-bill initiatives, and recycled 3330 tonnes of e-waste. At Airtel, we believe in taking early ownership, delivering quality, and experimenting with various career paths to boost our trajectories and gain valuable insights into the business, making us the best in the industry. We are committed to creating the ultimate experience for our consumers while maintaining an ecological balance in the world.

airtel.com

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