Subhas சுபாஷ் சந்திரன் Chandren

About Subhas சுபாஷ் சந்திரன் Chandren

At Verticurl, my leadership in technical marketing has spanned over a decade, focusing on elevating digital engagement through cutting-edge campaign strategies. With a deep understanding of marketing automation tools, my expertise lies in orchestrating impactful lead generation and nurturing programs that resonate with diverse audiences.Our team has excelled in deploying marketing technologies to sculpt targeted campaigns, ensuring each initiative is data-driven and meticulously executed. Bridging technology with marketing finesse, we\'ve successfully fostered growth and efficiency within the organization.

Experience

1. Lead Engineer - Technology

   Verticurl

   Jan 2022 — Present · Coimbatore, IN

   A highly skilled technical marketing leader with more than a decade of successful results and experience in Digital Marketing and Web Development. Highly proficient in managing lead generation programs; Website Development, Webcasts, Email Marketing, Event Marketing, Account-Based and Nurture Campaigns.11 years of experience in marketing automation, customer journey (CJA), marketing system architecture and campaign management using various automation tools like Eloqua, Marketo, Responsys, Zamboni, Stensul and Litmus. Also have strong experience in installation, integration, migration and deployment of Campaigns across the environments.Developed and implemented strategies by targeting & segmentation the audience and having extensive experience in building, maintaining Ad hoc, recurring campaigns and optimizing campaign designs for improved efficiency by monitoring the inbound campaign environment and providing solutions for any issues, helping with troubleshooting and recommending changes to optimize the environment.MARKETING TOOLS:EloquaMarketoResponsysZamboniStensulLitmusCRM:SalesforceTECHNICAL SKILLS:HtmlCSSJqueryAREAS OF EXPERTISE:• Marketing Automation• Email Marketing• Sales and Marketing Alignment• Campaign Analysis and Reporting• Lead Lifecycle and Revenue Analytics• Lead Generation• Lead Nurture• Database Management• Campaign Management• Revenue Cycle Model• Implementation • CRM Integration• Event Automation• Lead Scoring• Segmentation• Social Media Marketing• End to End Campaign Operations

Education

• Bharathiar University

  Associate's degree, Computer and Information Sciences and Support Services

• Bharathiar University

  Bcom CA, Computer Programming, Specific Applications

  2007 — 2010

Skills

• Lead Generation
• Web Analytics
• Lead Management
• Customer Relationship Management (Crm)
• Digital Marketing
• Marketing Automation
• Online Marketing
• Email Marketing
• Analytics
• Salesforce.com
• Html
• Crm