Subharun Mukherjee

About Subharun Mukherjee

Global marketing and product growth leader with extensive experience in go-to-market strategy, product strategy, consultative selling, and corporate strategy across early-stage ventures and public enterprises. Held senior leadership roles at high-growth SaaS companies including CleverTap, Razorpay, Freshworks, SAP, and MetricStream, scaling marketing organizations to drive business growth, customer engagement, and international expansion.Currently lead global marketing strategy and execution across North America, Europe, Middle East & Africa, India, APAC, and LATAM, with a focus on accelerating revenue growth, strengthening product leadership, and deepening customer engagement. Responsible for demand generation, product-led growth initiatives, and establishing market-to-product feedback loops across Product Marketing, Regional Marketing, Digital & Growth, Partner Marketing, Customer Marketing, and Marketing Operations.Previous experience includes redesigning global positioning and pricing at Freshworks as part of IPO readiness, establishing and scaling product marketing at Razorpay, and driving new market entry and solution expansion at MetricStream. A trusted partner to the C-suite, with a track record in shaping strategy, guiding product direction, and enabling cross-functional execution.Engaged extensively with CXO-level executives through value-based and consultative approaches, with expertise spanning enterprise products, SaaS, and AI. Recognized for specialization in BFSI, fintech, customer experience, and risk management.Excited about marketing strategy, growth engineering, product-led growth, go-to-market planning, customer success, sales enablement, analyst relations, and market evangelism. Experienced in representing organizations at global industry forums, collaborating with leading technology partners, and building customer-centric marketing organizations that enhance market leadership and support long-term business impact.

Experience

1. Senior Vice President Global Marketing

   CleverTap

   Jan 2025 — Present

   Lead global marketing strategy and execution spanning North America, Europe, Middle East & Africa, India, APAC, and LATAM, with a focus on accelerating revenue growth, strengthening product leadership, and deepening customer engagement- Spearhead integrated marketing strategy, uniting Product Marketing, Regional Marketing, and Digital & Growth Marketing to drive demand and accelerate revenue- Develop and scale Partner Marketing and Customer Marketing programs to strengthen market presence and support international expansion- Lead Global Marketing Operations & Strategy, building efficient marketing engines supported by data-driven decision-making and aligned across diverse regional and functional teams- Establish responsive market-to-product feedback loops, ensuring customer and market insights inform product strategy and innovation- Drive product-led growth initiatives, including the C4S program, by implementing innovative go-to-market strategies that enable scalable growth.

Education

• Indian School of Business

  PGP, Analytical Finance and Strategic Marketing

  2008 — 2009

• Visvesvaraya Technological University

  BE, Electronics and Communication

  2000 — 2004

• Assembly of God Church

  Indian School Certificate

  2000

Skills

• Process Consulting
• Strategy
• Business Analysis
• Business Analytics
• Management Consulting
• Financial Modeling
• Risk Management
• Marketing
• Consulting
• Business Transformation
• Product Marketing
• Pre-Sales
• Team Management
• Business Strategy
• Business Development
• Analytics
• IT Strategy
• Competitive Analysis
• Consultative Selling
• Enterprise Resource Planning (Erp)
• Strategic Partnerships
• Product Launch
• Strategic Consulting
• Start-Up Consulting
• IT Consulting
• Grc
• Operational Risk Management
• Enterprise Risk Management