Subhanshu Aggarwal

Urban Head @Berger Paints India

Chandigarh, IN

Launched and managed the Urban Project in 3 weak North region territories, generating ₹5cr+ by targeting alternate channels and supporting lead conversions through external manpower. Led a team of 30+ on-roll and off-roll executives and created a portfolio of 60+ dealers with SKUs, successfully onboarding 8+ new dealers to strengthen the retail sales category. Boosted new dealer revenue by identifying high-potential growth opportunities and leveraging secondary sales levers to maximize conversions. Handled recruitment, training, and performance management for the retail sales team and off-roll manpower, while creating a structured training module to enhance product knowledge and sales efficiency. Maintained a service level of over 97% by coordinating supply chain optimization and reducing stock-outs through efficient inventory monitoring and streamlined material flow. Planned and executed trade schemes, BTL activations, and POS visibility initiatives to enhance brand presence and accelerate sales growth. Managed P&L for company-operated exclusive stores, driving strategic decision-making to ensure profitable growth and operational excellence. Forecasted demand for stock planning and inventory control with over 70% accuracy, minimizing obsolescence and ensuring timely stock replenishment. Monitored stock movement, managed supply replenishment, and coordinated logistics to ensure defect-free and timely material supply across multiple touchpoints.