Subhadeep Kolay

5+ Yrs in Marketing | Specializing in Psychology-Based Funnels & Emotion-Driven Conversion Strategy

Role
Marketing Team Manager at Big Guy Business Consulting
Location
Kolkata, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Subhadeep Kolay

Most marketing talks to the logical brain. But customers don’t buy with logic — they buy with identity, emotion, and instinct. That’s why I’m building my career around psychology-based marketing — combining behavioral science with funnel strategy to create marketing that feels human and converts with precision. Over the past 3 years, I’ve worked across SEO, paid ads, funnel building, and marketing systems — helping brands run campaigns that delivered real, measurable results: • 40 leads and 25 paid consults in 60 days for an immigration client • 35 leads in one month for a REIT client with just a ad budget I’ve studied works like Marketing to Mindstates and This I Know, and I’m currently sharing my journey as I apply psychology to real-world marketing campaigns — one cognitive bias, identity driver, and emotional trigger at a time. If you\'re building a funnel, brand, or campaign that needs to feel like it just “gets” the customer — let’s connect. I’m open to consulting, collaborations, and full-time opportunities where marketing meets human behavior.

Experience

  1. Marketing Team Manager

    Big Guy Business Consulting

    Apr 2023 — Present · Brampton, ON, CA

    As a digital marketer, my work includes: Creating a marketing communication strategy from scratch Building website and landing pages for clients using wix, shopify and wordpress Creating SEO tactics and implementing on page, off page and technical SEO Creating, running, and optimizing Facebook and Google ads Creating and running an email communication program Improve retention for a brand I am also managing a small team of 6 people. My most significant learning in managing people is having patience and not blaming an individual for a situation but instead finding the root cause and eliminating it.

Education

  • GrowthSchool

    Performance Marketing Mentorship Program, Performance Marketing

  • Udacity

    Nanodegree, Digital Marketing

    2017

  • Udacity

    Digital Marketing Nanodegree, Digital Marketing

  • upGrad.com

    Entrepreneurship/Entrepreneurial Studies

    2017 — 2017

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Subhadeep Kolay — Marketing Team Manager at Big Guy Business Consulting in Kolkata, IN | Unifers