Subhadeep Dey

About Subhadeep Dey

Analytics and Data Science Leader with 10+ years of experience spearheading high-performing teams to deliver data-driven solutions across Marketing, Product, and Customer Engagement. Proven expertise in predictive modeling, machine learning, and advanced analytics to optimize business outcomes such as recommender systems, A/B testing, marketing attribution, and customer segmentation. Skilled in crafting data strategy, fostering experimentation culture, and enabling quantifiable business impact through insightful leadership and effective stakeholder management. Seeking to drive growth in a challenging, dynamic environment.

Experience

1. Associate Director

   Cars24

   Jan 2025 — Present

   Lead & mentor an 8-member analytics team, delivering data solutions across marketing, product, and customer engagement. Partnered leadership on data strategy, hiring, experimentation, and business impact.Marketing & Growth Analytics• Reduced marketing costs 15% via multi-touch attribution (clickstream data).• Automated Google Ads tracking, cutting report generation 20%, enabling faster decisions.• Improved Google Ads ROI 1.3X (retargeting/cost optimization), boosting margin/car.• Built ML model for user loan eligibility; supported 35% users, contributing 75% conversions; cut 60% car cancellations (financing).• Accelerated CRM performance 10% via enhanced segmentation, boosting re-engagement/bookings.Product & Funnel Analytics• Designed C2B predictive lead scoring model: 85% conversions from 40% leads.• Revamped homepage via data-backed product pilots, improving top-funnel conversion ~8%.• Developed B2C user intent model (delivery funnel): identified 30% users, providing 80% conversions, enabled dedicated targeting.• Implemented recommender system (car sorting/personalization) increasing click-to-bookings 5%.• Spearheaded robust A/B testing program, cultivating experimentation culture, driving data-informed decisions/optimized user experiences.Customer Data Platform (CDP) & CRM Strategy• Engineered CDP, consolidating 40M user data (all channels) for unified customer view.• Developed CRM segmentation models driving 10% monthly conversions (40% reduced CAC).New Business Growth• Spearheaded analytics for VAS launch, adding 200K+ monthly users & ₹1.6M revenue.• Improved assisted conversions 3.8% to 6.5% by identifying opportunities/gaps (agent-led calling).• Increased VAS penetration 20% & margin/delivery 35% via personalized bundle recommendations (market basket analysis).

Education

• IMI Delhi

  Post Graduation Diploma in Management, Finance

  2015 — 2017

• Vellore Institute of Technology

  Bachelor of Technology (B.Tech.), Mechanical Engineering

  2009 — 2013