Subha Sundaram
AI-First Marketing Ops Strategist | Scaling GTM Engines in Global SaaS
- Role
- Marketing Operations Manager at CleverTap
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Subha Sundaram
As the Marketing Operations Manager at CleverTap, I specialize in the seamless integration of sales and marketing through Revenue Operations (RevOps) strategies. My expertise in Customer Relationship Management (CRM) and analytics has been instrumental in pioneering the RevOps function for enhanced cross-functional collaboration.At my previous role with SpotDraft, I optimized the sales pipeline and automated inbound marketing workflows, significantly improving lead management and efficiency. With a focus on strategic planning and custom app development for event data ingestion, my contributions have fostered innovation and operational excellence within our team.
Experience
Marketing Operations Manager
Jul 2024 — Present · Bengaluru, IN
Implemented Workato for lead routing, achieving a 98% efficiency in lead allocation. • Developed lead scoring models that enhanced SDR outreach effectiveness and targeted lead generation. • Leveraged Clay AI for customer data enrichment, optimizing inbound prospect segmentation for marketing initiatives. • Managed marketing automation workflows in HubSpot and Salesforce, streamlining lead management processes.
Education
SRI RAMAKRISHNA ENGINEERING COLLEGE
Bachelor of Engineering (B.E.), Electrical and Electronics Engineering
2009 — 2013
Indian School of Business
Applied Business Analytics
Avila Convent
Biology, General
2007 — 2009
Skills
- Teamwork
- Team Management
- Competitive Analysis
- Project Planning
- Sales Management
- Business Development
- Product Development
- Analysis
- Crm
- Marketing Strategy
- Agricultural Marketing
- Lead Generation
- Research
- Market Research
- English
- Strategy
- Public Speaking
- Communication
- C++
- Business Analysis
- Business Strategy
- Agribusiness
- Entrepreneurship
- Microsoft Word
- Supply Chain Management
- Customer Service
- Management
- International Business
- Microsoft Excel
- Powerpoint
- New Business Development
- Negotiation
- Market Analysis
- Leadership
- Marketing
- C
- Business Planning
- Microsoft Office
- Sales
- Small Business Management
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