Subeein Suresh
Branch Lead at Nestlé (West India - Shopper Marketing & Activations) | Ex-Trade Marketing at RAW Pressery & Wingreens | FMCG
- Role
- Cluster Lead (Branch Lead - West India) at Nestlé
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Subeein Suresh
360° Marketing professional with experience spread across (ATL advertising | BTL…
Experience
Cluster Lead (Branch Lead - West India)
May 2023 — Present · Mumbai, IN
Cluster Lead for Nestlé Activation & Sampling Arm; The main aim is to implement brand level sampling and consumer activation calendar and its evaluation with the aid of the field team and support of sampling agencies, drive regional initiatives taking into account consumer needs of that region with high level of consumer engagement.Pre & Post Val to Drive Efficiency & Effectiveness• Communicate clear measurable objectives & activity SOP\'s. • Managing/achieving cost efficiencies against available budgets to reduce Cost Per Contact (CPC)• Ensure proper utilization of sampling stocks and creative collaterals in the market• Communicate on activity status, impact, effectivity, and corrective actions for future activations. Sampling & Activations Applying regional/cluster lens to nationally defined sampling and activation calendar shared by HO• Refining national activities basis regional consumer insights and regional customer demands.• Proposing regional activations to exploit regional opportunities/festivities. • Adherence to execution guidelines - includes Nestle Quality guidelines, Timelines, responsibility, stocks and collaterals, agency role and requirements • *MAGGI KITCHEN JOURNEY (MKJ): Planning to execution of MKJ activities involving home/celebrity chefs to demonstrate regional recipes from Nestle brands/products.Speed to the market by arranging necessary resources• Administrative documentations & its submissions• PR/PO Processing• Agency Alignment & Deployment• HO and Branch control approvals• Quality Manpower- recruitment and training. • Collaterals/Stocks & give aways
Education
M.L. Dahanukar College of Commerce
Bachelors of Management studies, Marketing
2012 — 2015
AIMS
Master of Business Administration - MBA, Marketing/Marketing Management
2016 — 2018
Marketing Courses & Training Academy
Certified Digital Marketing Specialist, Digital Communication and Media/Multimedia
2018 — 2019
Skills
- Leadership
- Management
- Photoshop
- Microsoft Office
- Powerpoint
- Microsoft Excel
- Microsoft Word
- Training
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