Subaraman Krishnamoorthy
Digital lead driving strategies for skincare, haircare and nutrition brands at Dr. Reddy’s
- Role
- Digital Lead at Dr. Reddy's Laboratories
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Subaraman Krishnamoorthy
At the forefront of Dr. Reddy\'s Laboratories\' digital landscape, my role as Digital Lead involves orchestrating innovative strategies for prominent brands. Harnessing over a decade of expertise, my focus is on driving brand visibility across digital media and robust performance marketing, ensuring a potent mix of market share growth and ROI. The journey at Kimberly-Clark honed my acumen in omni-channel campaigns and e-commerce marketing, where I successfully managed key initiatives to bolster brand awareness and consideration. Collaborating with esteemed partners like Bain & Company, our team elevated ecommerce strategy, achieving efficient customer acquisition costs and strong returns on investment, testament to a data-driven and partnership-centric approach.
Experience
Digital Lead
Oct 2023 — Present · Mumbai, IN
In my role as Digital Lead at Dr. Reddy\'s Laboratories India, I spearheaded the digital and ecommerce marketing strategy for skincare and haircare brands. By collaborating with internal and external stakeholders, I am responsible to drive brand awareness, P&L, market share, and ROI. I conduct monthly reviews on business and media outcomes to optimize future plans, while also monitoring market trends and implementing in-depth research on competitors.
Education
IES's Management College and Research Centre (IESMCRC)
PGDM, Marketing
2010 — 2012
Circus Street
Digital Marketing Training, Digital Marketing & Business Strategy
2019 — 2019
Skills
- Lead Generation
- Strategic Planning
- Business Analysis
- Market Planning
- Management
- Brand Management
- Marketing Strategy
- Marketing
- Customer Relationship Management (Crm)
- Market Research
- Microsoft Excel
- Competitive Analysis
- Business Development
- Digital Marketing
- Team Management
- Market Analysis
- Social Media Marketing
- Microsoft Office
- Mis
- Business Strategy
- Social Media
- Crm
- Project Planning
- Direct Marketing
- Online Advertising
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