Suah Hwang

About Suah Hwang

Born in South Korea and had the unique experience of living in the Philippines and New Zealand. The diverse environments have shaped my global perspective. Now based in New York City, I\'m passionate about the intersection of creativity and data, especially when it comes to driving decisions in retail, ecommerce, and brand storytelling. With hands-on experience across fashion, jewelry, and beauty, I’ve supported DTC, production, and sales planning teams in both New York and Korea. From managing content and product launches on Shopify at 3.1 Phillip Lim, to coordinating custom jewelry production at Vale Jewelry, to building sales forecasts and analyzing style performance using SAP at Fashion Group Hyungji Co, I’ve enjoyed connecting the dots between data insights and consumer experience. I bring a detail-oriented mindset, cross-cultural perspective, and strong interest in digital commerce. I’m especially excited by roles that blend analytics, merchandising, and creative strategy. And I’m always looking to learn more about how brands grow and adapt in today’s evolving retail landscape.

Experience

1. Ecommerce (Amazon) Intern

   Ethique Beauty

   Jul 2025 — Present · Brooklyn, NY, US

   Optimized Amazon PDPs and A+ content, improving accuracy and contributing to higher CVR and session.• Enhanced Shopify PDPs and blogs with SEO-driven updates, boosting visibility and user engagement.• Managed Amazon report, analyzing sales, CVR, AOV, and ROAS to identify weekly growth opportunities and ad optimizations.• Implemented keyword strategies on Criteo that improved campaign performance, achieving a 2.5+ ROAS and exceeding sales forecasts by 74%.• Conducted competitor research across Amazon, Ulta, and retailers to identify content gaps and improve campaign performance.

Education

• Fashion Institute of Technology

  Bachelor's degree

  2021 — 2025