Kara Pearson
Social Media and Marketing Manager for Forbes Triple Five-Star Rosewood Miramar Beach, MICHELIN Star and MICHELIN Green Star Caruso’s, The Manor Bar and AMA Sushi.
- Role
- Social Media and Marketing Manager at Rosewood Miramar Beach
- Location
- Santa Barbara, CA, US
- LinkedIn followers
- 500 followers
About Kara Pearson
Kara Pearson is a dynamic professional with a diverse background in journalism, digital…
Experience
Social Media and Marketing Manager
Apr 2022 — Present · Montecito, CA, US
Develop and manage social media content and community engagement for Rosewood Miramar Beach, including content calendar creation, copy approval, imagery curation, and reporting for various channels• Plan and execute strategic social campaigns that align with the resort\'s business objectives, while generating and publishing engaging daily content with a consistent brand voice• Oversee customer relations programs on social media platforms, including responding to messages and reviews, and collaborate with the Guest Relations team to enhance experiences for high-profile guests• Coordinate influencer marketing efforts, from researching and contacting potential partners to organizing social-first giveaways and executing paid campaigns with ROI reporting• Contribute to the resort\'s business plan development, attend management meetings, and monitor budget and expenses, implementing corrective actions as needed to achieve revenue goals
Skills
- Microsoft Office
- English
- Graphic Design
- Styling
- Social Media Marketing
- Teamwork
- Public Speaking
- Public Relations
- Marketing
- Advertising
- Powerpoint
- Microsoft Excel
- Wardrobe
- Creative Writing
- Social Media
- Fashion
- Adobe Creative Suite
- Leadership
- Customer Service
- Adobe Photoshop
- Microsoft Word
- Retail Management
- Research
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