Stuti Rakecha
Product @ Housing | Growth & Digital Transformation | AI & Automation | Compliance
- Role
- Product Manager at Housing.com
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Stuti Rakecha
Product Manager with experience in digital lending and transformation, growth strategy, and process automation. Passionate about scaling fintech solutions, I specialize in SEO-driven growth, AI-powered automation, and optimizing digital journeys to enhance user experience and compliance.Key Achievements: Growth & SEO Optimization – Scaled website traffic from 1,500 to MAU, increasing organic leads from 200 to 26K + per month (Rupyy – CarDekho). Revenue Impact – Built fintech solutions and lead management systems, contributing to a ₹90Cr+ revenue impact. Process Automation & Compliance – Designed workflows aligning with RBI digital lending guidelines, reducing TAT and fraud risk. UX & Conversion Optimization – Led heatmap analysis & UI enhancements, improving mid-funnel traffic by 25%. AI-Driven Lending Solutions – Implemented Aadhaar FaceMatch verification, eliminating manual checks and cutting approval time.Skills & Expertise:Growth & Digital Lending – SEO, Traffic Growth, Lead ManagementAI & Automation – Credit Scoring, Process Optimization, Risk AssessmentCompliance & Fintech Regulations – RBI Guidelines, Fraud PreventionUX & Conversion Rate Optimization – Heatmaps, UI/UX EnhancementsTech Stack – SQL, JIRA, Figma, Google Search Console, web and app developmentI thrive in fast-paced, cross-functional teams, collaborating with engineering, design, marketing, and compliance to drive innovation and business impact. Always open to networking, knowledge sharing, and exploring innovations.Let’s connect!
Experience
Product Manager
Jun 2025 — Present
Owned end-to-end product experience for housing.com web, driving improvements in conversion, engagement, and lead generation (Paid LPS, LPU, SCVR)- Led data-driven experimentation across PDP, SRP, and homepage (A/B testing), delivering measurable uplifts including +6% Paid LPS and ~9% conversion- Led New Projects (NP) discovery & funnel revamp, including homepage entry points, locality-driven discovery, and a structured SRP for only projects with Hotspots, Developers and recommendations- Diagnosed and improved high organic bounce (~30%+) on NP PDP using ContentSquare insights and MoEngage exit-intent surveys, translating user behavior into actionable product changes- Defined and implemented relevance, ranking, and supply-quality improvements on SRP, balancing paid/free inventory, freshness, and listing diversity to optimize CTR and engagement
Education
M.B.M. Engineering College, Jodhpur
Bachelor of Engineering - BE
2012 — 2016
Indian Institute of Foreign Trade
MBA (International Business), Marketing
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