Stuti Anand

About Stuti Anand

I help B2B SaaS businesses to achieve their growth goals using my expertise in lead generation, brand building, and digital marketing strategies. I am an alumnus of IIM-Kozhikode and have a passion for driving growth through next-gen inbound and outbound marketing campaigns.I recently held the position of Senior Marketing Manager at PeopleStrong, where I headed the Marketing function for its brand called Taggd, a digital recruitment platform. I was responsible for planning brand awareness campaigns and generating leads for sales, consistently exceeding performance targets, including launching a new website, establishing 6 new social media channels with 1M+ LinkedIn followers, and driving successful digital campaigns (paid and organic) resulting in an increase in sales-qualified leads. My efforts were recognized and I was honored to be part of the 8-member Taggd\'s leadership team dedicated to transforming the recruitment industry.I am also a devoted mother of a 2-year-old and a parenting enthusiast, sharing my parenting experiences and tips on instagram handle @playnatural.in. I am a creative individual who expresses my artistic side through painting, which I showcase on my Instagram handle @huewheelbystutianand.#GrowthMindset #MarketingMaven #RaisingChampions #NurturingSuccess

Experience

1. Marketing Manager (Lead India & me)

   NiCE

   Mar 2023 — Present · Mumbai, IN

   Joined as Marketing Manager (Lead for India & Middle East region), where I will be responsible for creating, orchestrating, and optimizing brand, PR, demand generation and partner marketing programs for the customer engagement business of NICE in India & ME.

Education

• Kendriya Vidyalaya

  Class XII, Mathematics and Computer Science

  2006 — 2008

• St. Francis College Inter College, Jhansi

  Class X

  2005 — 2006

• Institute of Engineering & Technology, Lucknow (U.P.T.U.)

  Bachelor of Technology (B.Tech.), Electronics and Instrumentations Engineering

  2008 — 2012

• Indian Institute of Management, Kozhikode

  PGDM, Business Administration and Management, Marketing and Brand Management

  2012 — 2014

Skills

• Digital Marketing
• Content Marketing
• Human Resource Development
• Social Media Marketing
• Retail Marketing
• Business Analysis
• Integrated Marketing Communications Planning
• Team Management
• Corporate Communications
• Marketing Management
• Competitive Analysis
• Marketing Strategy
• Microsoft Office
• Marketing
• Budget Management
• Analytics
• Business Strategy
• Market Research