Stuart Theobald
Head of Sales Dometic Mobile Cooling Emea @Dometic
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WORK HISTORY
Head of Sales Dometic Mobile Cooling Emea @Dometic
Nottinghamshire, GB
Covering the Igloo and Dometic Brands I am responsible for the strategy for the EMEA region and managing the sales team covering direct to retail, wholesale distribution and online sales for coolers (active, passive and soft) and drinkware.Responsible for EMEA Brand licensing.
SKILLS
ABOUT STUART THEOBALD
I solve the jigsaw puzzle that is getting Brands and products into retail outlets or distributed through world class partners. I look at the future, and see what our sales network should look like, and then we go and find the right partners to help us get there; Working with them to refine the specific regional plans and target retailers, supporting them in their research, helping them with the pitches, and finally opening the door to the Brand. Supporting their hard work by ensuring that the marketing and Brand development targets the key messages but allows for local customisation and nuances and promotes consistency and clarity for the Brand across the board.Getting this right generates growth that delivers year on year sales and develops equity in the Brand, and that is something that I am passionate about delivering to the companies I work in. I never imagined I would be working in sales when I started my first job, I didn’t know what I wanted to do, but once I picked up a phone and listened to a customer and asked them a few questions to work out how we could help them, I was hooked.Now I have set up International sales networks from scratch, getting them world class distribution partners and listings direct with the leading retailers; rebuilt Brands that were falling by the wayside by changing how they interacted and presented themselves to consumers and retailers, and helped Brands refine their processes and develop robust systems for working with International partners and tenders. It’s been a busy career with lots of brilliant experiences so far that have given me a very deep set of tools to draw upon.Specialities: • Change Management• Contingency Planning • Sales & Marketing • Key Account Development • Business Development• Revenue & Growth • Negotiation• Problem Solving • Brand Awareness• New business acquisition • International sales (distributor and direct)• Communication• Risk Management• Forecasting & Budgeting• Performance Management• Commercial Awareness • Strategic Planning
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