Stu Miller
CEO and Co-founder @Smart Insights
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WORK HISTORY
CEO and Co-founder @Smart Insights
Leeds, GB
I\'m CEO and co-founder of the business. The other co-founder is Dr. Dave Chaffey, a leading author, consultant and trainer specialising in Digital Marketing - Dave acts as Content Director for the business.We founded the business in 2009 and have boot-strapped it to profitability. We began offering a paid subscription tier in December 2011. Since then we\'ve welcomed more than 500k members in over 100 countries worldwide.My experience includes- Overall strategy and direction of the business (CEO responsibility)- Setting of and reporting on monthly KPIs and overall business performance- Sourcing and managing global strategic partner relationships- Direction of the site, membership platform and payment portal- Direction of the marketing automation engine that fuels the site- Direction of all IT, software and platforms for the company
EDUCATION
Loughborough University
Computer Science/Management
University of Lincolnshire and Humberside
Business Management
SKILLS
ABOUT STU MILLER
I started as a developer. That still matters, 25 years later - especially in the age of AI. I co-founded Smart Insights in 2010 with Dr. Dave Chaffey. It\'s now one of the most-read digital marketing publications online, with marketers in 100+ countries using it every month. Over the past 25 years I\'ve built B2B, B2C, and DTC products across multiple startups, agencies, and my own businesses. The through-line is that I\'ve always been technical enough to build, and commercial enough to grow. In 2021 my wife and I built Hello Nails from scratch during lockdown. It\'s now a $500k/year ecommerce brand on Shopify, growing 50% year on year, with a self-created suite of AI-driven automations across the business to allow it to run with just the two of us part-time, when just 5 years ago it would have needed a team of people. Most recently I founded SeenByAI.co: a tool that measures how AI systems like ChatGPT, Perplexity, and Google AI Overviews see your brand, finds the competitors they\'re recommending instead of you, and tells you what to do about it. I built it because I needed it for Smart Insights and Hello Nails and nothing else did the job, and it draws on my technical and marketing strategy experience to do something most tools in this space don\'t: not just measure the problem, but give you a prioritised, step-by-step plan to fix it.
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