Christopher Stubbs
Network Expert @GLG
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WORK HISTORY
Network Expert @GLG
London, GB
As a GLG Network Member, I bring over 20 years of experience in the travel and hospitality industry to help clients solve some of their toughest business challenges whilst shaping new and existing travel, aviation and leisure brands – helping businesses design experiences that customers love, employees believe in and markets reward.GLG is the world’s insight network. It connects decision makers to the right experts so they can act with the confidence that comes from true clarity and have what it takes to get ahead. Its network of experts is the world’s largest and most varied source of first-hand expertise.
EDUCATION
European College of Business and Management
NVQ Level 3, Customer Service
Buckinghamshire New University
Bachelor’s Degree, Bachelor of Arts (Business Studies)
European College of Business and Management
Higher National Certificate, Business & Finance
European College of Business and Management
NVQ Level 4, Business Administration
SKILLS
ABOUT CHRISTOPHER STUBBS
I am a Brand and Customer Experience Design leader with more than 20 years’ experience shaping iconic travel, aviation and leisure brands – helping businesses design experiences that customers love, employees believe in and markets reward.My career spans some of the world’s most ambitious customer-led transformations, from redefining British Airways’ long-haul proposition to enabling scale of Virgin Australia into a full-service airline to leading the customer and crew experience for Virgin Voyages – Virgin’s largest-ever startup, and now one of the most awarded cruise brands in the world.As an independent consultant, I have worked with C-suite and cross-functional teams to turn brand intent into experience reality. I help businesses define who they are, what they stand for, and how they show up across every moment of the customer and employee journey – building enduring brands through experiences that create value, loyalty and advocacy.My expertise:→ Brand & Experience StrategyI support businesses to define the role of the brand within their organisation – clarifying purpose, promise and principles, and apply experience design to deliver it with clarity and intent. The result is distinctive, value-generating proposition that stands out and scales.→ Transformation & InnovationI lead complex, cross-functional programmes that reimagine products, services and operational models – driving commercial growth, experience consistency and competitive advantage. Whether launching new ventures or evolving heritage brands, I build experiences fit for the future.→ Culture & Employee ExperienceI design internal strategies that empower people to do the best work of their lives – from performance enablement to wellbeing, recognition and internal communications. I believe the most powerful brands are built from the inside out – and that brand culture is a leadership priority.
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