Stuart Brotz
Marketing Technologist | Plastics Engineering Company
- Role
- Marketing Technologist at Plastics Engineering Company Plenco
- Location
- Sheboygan, WI, US
- LinkedIn followers
- 500 followers
Experience
Marketing Technologist
Plastics Engineering Company Plenco
Sep 2020 — Present · Sheboygan, WI, US
Primary focus is to ensure the messaging associated with marketing initiatives is generated and delivered leveraging contemporary platforms and media so the growth strategy and sales goals of the organization are met. I collaborate with account managers, department leadership and all business stakeholders to create and distribute digital advertising, update collateral, generate and distribute qualified leads.Responsibilities include:•Marketing analytics, communications, technology and research•Website development, analytics and SEO•Digital marketing campaign management, content creation and ad development•Tracking and measurement of marketing initiatives, activities, leads, sales & ROI•Implement and support technology and process enhancements•Tradeshow selection, pre-show / on-site management and follow-up•Establish marketing goals that align with the go-to-market goals of the business•Ensure brand alignment to increase awareness and equity•Coach and instruct regarding system functions and effective use of programs
Education
MIT Sloan Executive Education
Applied Business Analytics
Lakeland University
Bachelor's degree
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