Stuart Armstrong
Director of Sport @Future Fit Group
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WORK HISTORY
Director of Sport @Future Fit Group
GB
A full service learning and development agency supporting sports organisations to design, develop and deliver transformational learning and development experiences for the people who make sport happen. Providing advanced, people specific learning technologies combined with specialist back end systems to develop a more effective, efficient development for coaches, coach developers and volunteers. A ‘thinking partner’ and ‘guide by the side’ for workforce development leaders. Helping to work through the wicked problems that are inherent in all people development roles.
EDUCATION
University of Wales, Institute, Cardiff
BA (Hons), Sport and Human Movement
University of Wales Institute, Cardiff
BA (Hons), Sport and Human Movement Studies
SKILLS
ABOUT STUART ARMSTRONG
About MeI’m a coach, consultant, and advocate with a lifelong passion for helping people reach their full potential. My journey has been shaped by personal challenges, professional growth, and a relentless drive to create opportunities for others.My StoryBorn with a physical disability, I learned early on how to adapt and turn challenges into strengths. Sport became my outlet and my passion. Through sport, I developed tactical awareness, leadership skills, and a curiosity that eventually led me to coaching and a career. Along the way, I experienced moments of rejection and exclusion that fuelled my commitment to ensuring others don’t face the same barriers.Growing up, I was fortunate to live abroad in diverse communities, which gave me a deep appreciation for multiculturalism and exposed me to the realities of privilege and inequality. Those experiences instilled in me a sense of justice that drives my work to this day.What I DoI specialise in all things people related, workforce development, coach education, and strategy creation across sport, leisure, and beyond. From consulting with leading organisations to mentoring individuals, I strive to create environments where everyone can thrive. My work combines practical experience with a deep understanding of human development, focusing on equitable, ethical, and impactful solutions.I’m particularly passionate about:Breaking down barriers to participation in sport and other industries.Supporting coaches and leaders to grow and succeed.Driving innovation in learning, development, and talent pathways.Advocating for fairness and inclusion, particularly for underrepresented groups.Why I CareI believe sport and education have the power to change lives. They’ve shaped mine in countless ways – from providing opportunities to fostering resilience and building community. Now, I’m committed to paying it forward. My work is driven by a desire to ensure everyone has the chance to realise their potential, regardless of their background, resources, or circumstances.Outside of WorkWhen I’m not consulting, coaching, or advocating for change, you’ll find me exploring new ideas, sharing insights, and connecting with people who are equally passionate about making a difference. Whether it’s on the pitch, in the boardroom, or through writing and speaking, I’m always looking for ways to contribute and create impact.Let’s ConnectIf you share my passion for breaking barriers, fostering inclusion, and driving change, I’d love to hear from you. Let’s work together to create something extraordinary.
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