Stuart Hruza
Director of Innovation & Digital Commerce @Rowe Furniture
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WORK HISTORY
Director of Innovation & Digital Commerce @Rowe Furniture
Successfully launched Rowe’s B2B eCommerce platform utilizing a custom.NET application hosted on Azure • Implemented technologies like Content Delivery Networks (CDNs), REDIS distributed cache, and application autoscaling, enhancing Rowefurniture.com\'s reliability, performance, and scalability• After launch, our B2B eCommerce site fabric sample order volume increased by 25% in 2023 and 33% in 2024• Increased revenue on Rowefurniture.com by 85% in 2023 with key customer experience (CX) enhancements• Achieved revenue increases of 705% in 2024 by integrating a custom order catalog with over 1 billion options• At current adoption rates we expect to see another 150% revenue increase in 2025• Led adoption rates of Rowe’s eCommerce platform to over 60% within a year of launch• Acted as product owner and project manager for Rowefurniture.com, overseeing feature road mapping and leading in-house software development• Led cross-functional teams managing 1500+ orders monthly through the B2B ECommerce site• Established Rowe’s Digital Engineering team, spearheading all new hiring and digital transformation initiatives for the company• Managed in-house development team and external contractors, ensuring timely project completion• Developed real-time KPI reporting tools for senior management• Facilitated seamless engagement with stakeholders including customers, internal teams, and external users• Led User Experience (UX) and User Interface (UI) design for the B2B eCommerce Portal• Orchestrated integration between SAP and Rowe’s B2B eCommerce website via API connection• Oversaw augmented reality (AR) and 360 product visualization technology implementations• Managed third-party technology suppliers and advised senior management on new partnerships• Spearheaded the implementation of Salsify, Rowe’s Product Information Management System• Collaborated with Wayfair and Salsify, aiding in the development of Salsify’s “Wayfair Direct Connection”
EDUCATION
Roanoke College
Bachelor of Business Administration (B.B.A.)
Virginia Western Community College
Associate's degree
ABOUT STUART HRUZA
Digital commerce leader with a track record of transforming legacy sales and ordering…
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