Stuart Buchanan
Team Lead Marketing Data Insights @idealo internet GmbH
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WORK HISTORY
Team Lead Marketing Data Insights @idealo internet GmbH
Berlin, DE
Reporting to the Head of Marketing Data, responsible for developing insights and an overall view of marketing for key stakeholders across idealo. Ensuring alignment of KPIs across teams and developing a stable reporting infrastructure that provides a clear view of all activities within Marketing. Responsibilities included:Managing the marketing insights team, stakeholders, projects and deliverables for key reports for the business, ensuring that all KPIs are transparent across the business.Supporting reports in terms of professional and personal development through regular engagements, strategy sessions, development planning and 360 performance reviews.Optimising and automating process within the business to ensure effective use of time management across the team and reduce manual dependencies.Building and maintain key relationships within the business to promote collaboration in company wide projects and ensure synergy between the analytics departments.
EDUCATION
Red & Yellow School
Advanced Diploma in Digital Marketing , Business, Management, Marketing, and Related Support Services
Vega School of Branding
Brand Building and Business Management, Marketing/Marketing Management, General
SKILLS
ABOUT STUART BUCHANAN
Analytical, creative and dynamic marketing professional, with extensive experience in all aspects of integrated marketing primarily focused on CRM, digital marketing and marketing automation within a diverse sectors (Finance, Healthcare, Insurance, Retail, Tourism).Skillful developer of strategic marketing programs utilising data, identifying trends and opportunities that promote brand awareness, and provide profitable solutions in terms of driving sales, improved retention, drive overall brand affinity/loyalty and improve ROI through systems architecture.Passionate about analytics, marketing and aspiring to become an authentic thought leader within the world of marketing though the use of data science. I have a deep passion for learning, knowledge share and success in all I do which enables continuous development and allows for me to work with other and expand the knowledge of those around me. I bring forth a positive attitude in my thinking and a unique approach to analytical problem solving. I truly believe in creating holistic solutions that breed innovation.
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